Meixuan Wu

- Lead livestream strategy and execution for Dreame in the U.S. market, achieving $10,000 GMV in a single 3-hour livestream.

- Oversee cross-category client portfolios and outbound business development for U.S.-based brands, resulting in new long-term partnerships each month.

- Successfully closed multiple annual contracts, while retaining and growing relationships with existing local clients.

- Spearhead client pitch development (including deck creation, event planning, and on-site activations).

- Represent Sellery at external meetings and national live events, coordinating logistics, scripting, and partner brand activations.

Training Lead – U.S. Merchant Enablement Jan 2025 – Mar 2025

- Acted as the primary liaison with U.S.-based merchants; planned and delivered regular virtual training sessions focused on TikTok Shop best practices.

- Designed training frameworks for product positioning, livestream pacing, and data tracking tailored to small and mid-sized American businesses.

- Delivered customized TikTok Shop onboarding for both brand-side teams and TikTok AM teams.

- Key training showcases included Smackin, The Happiest Hour, and Intense Oud — with Intense Oud now ranking in the top 5 fragrance performers on the platform.

Fashion Category Project Manager May 2024 – Jan 2025

- Led daily livestream operations for fashion brands, including Halara, Puffit, OQQ, Cupshe, and Blooming Jelly.

- Designed and optimized livestream scripts, product lineups, and host pitch training, significantly improving viewer retention and conversion.

- Conducted data analysis and GMV performance tracking to refine livestream strategies on a weekly basis.

- Managed host communications, talking point planning, and livestream strategy adjustments in response to traffic and sales fluctuations.

- Personal livestream GMV (excluding Mega Live events) reached $10,000+ in a single session.

• Educated customers on brand values and sustainable practices during interactions.
• Managed private events, orchestrating exclusive experiences to showcase Aesop's product range to VIP clients and key stakeholders.
• Led project management efforts, collaborating with teams to implement sales strategies and initiatives that enhanced store performance.
• Participated in a global salesperson training program in Los Angeles, refining sales techniques and gaining industry insights.

• Wrote engaging event copy and designed visually compelling posters to promote screenings and boost attendance.
• Organized Chinese film screening events in the U.S., collaborating with local cinema SIFF (Seattle International Film Festival) to host cultural showcases and community engagement activities.

• Hosted daily livestreams for Haier’s official store, presenting a wide range of home appliances including smart refrigerators, washers, and air conditioners.
• Delivered engaging, informative product demonstrations tailored to real-time viewer questions, increasing product visibility and boosting conversion rates.
• Aligned livestream content with ongoing promotions and product launches, working closely with the e-commerce and operations teams.
• Helped maintain brand consistency while adapting messaging to match different product categories and audience demographics.

• Developed strategic business plans to guide company growth and direction.
• Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.