Mekelah Goodrich

• Craft engaging web and social media content, blogs, and press releases for clients in the beauty, catering, event planning, and healthcare industries, enhancing their online presence and brand visibility
• Integrate strategic keywords into sales and marketing copy, significantly increasing clients' search engine visibility and online traffic
• Review and edit marketing collateral to ensure alignment with brand voice, maintaining consistency and professionalism across all client communications
• Collaborate closely with clients to execute their brand vision, providing regular updates on the progress of deliverables and ensuring client satisfaction
• Assist in the rewriting and formatting of websites, blogs, and various marketing materials, ensuring high-quality deliverables
• Utilize SEO best practices to optimize content, contributing to a 20-40% increase in organic search rankings for client websites
• Diligently proofread all written materials to ensure they are error-free and convey the intended message accurately.

• Orchestrate and supervise rehearsals, promotions, and performance implementations, ensuring seamless execution and adherence to schedules
• Facilitate and maintain open communication across all production departments, enhancing collaboration and efficiency
• Ensure the director's and designer's visions are accurately executed and sustained throughout the production
• Manage backstage operations, including efficient scene changes, crew coordination, and precise timing of costume changes to ensure smooth transitions
• Craft compelling written content for press releases and social media, effectively promoting productions and engaging audiences
• Analyze Facebook data to increase audience reach and engagement
• Maintain consistency in communication and documentation, ensuring clarity and professionalism across all production materials
• Proofread all written content to ensure it was error-free and aligned with the production's branding and messaging.

• Delivered detailed editorial feedback to staff writers, adhering to AP Style Guide and house style guidelines to ensure consistency and professionalism in all published content.
• Reviewed and corrected online college industry content for spelling, punctuation, and grammatical/syntax errors, enhancing the overall readability and accuracy of the copy.
• Assisted in rewriting and formatting various marketing collateral, ensuring deliverables met high-quality standards and aligned with brand voice.
• Integrated strategic keywords into copy, increasing the visibility and search engine ranking of articles.
• Conducted thorough fact-checking of articles to verify accuracy and ensure fair representation of online collegiate resources and programs.
• Maintained clarity and avoided industry jargon, ensuring content was accessible and easily understood by a broad audience.
• Diligently proofread all content to ensure error-free publication, upholding the reputation and credibility of the platforms.

Primarily focused on providing editorial work for articles published on U.S. News & World Report, bestcolleges.com, and affordablecollegesonline.org, maintaining a consistent and authoritative voice.

• Managed social media campaigns for G Texas Catering, including Instagram, Linkedin, Twitter, and Facebook
• Developed and implemented social media strategies to increase brand visibility and engagement
• Created and optimized lead generation campaigns, resulting in a 20-30% increase in qualified leads
• Collaborated with graphic designers and photographers to produce visually appealing content
• Maintained consistency in brand messaging and objectives across all social media platforms
• Proofread all social media content to ensure accuracy and professionalism.

• Proofread and reviewed all electronic content for grammar and accuracy, ensuring high-quality and error-free publications
• Edited colleagues' written work, enhancing tone, voice, and creative quality to align with brand standards and objectives
• Assisted in rewriting client's social media content, significantly increasing brand visibility and engagement across platforms
• Utilized Content Management System (CMS) to manage efficient delivery and track content drafts, streamlining workflow and improving productivity
• Maintained consistency in style and formatting across the client's social media pages, ensuring a professional and cohesive brand presence
• Proofread all social media content, ensuring they were error-free and conveyed the intended message accurately.