Mekenna Epperson

Responsibilities

• Oversaw well-being, satisfaction, and ongoing education of 5 writers through regular feedback, training, and one-on-ones. Responsible for delegating, fulfilling, and assuring quality of 200 hours worth of copywriting work each week.
• Produced assets for traditional and digital marketing campaigns for all client sizes and types, focusing on research, user experience, and thought leadership.
• Worked with team to create in-house style guide and standard operating procedures and institute fair performance metrics to accurately measure productivity.
• Improved client satisfaction by providing dedicated writers and brand voice coaching to ensure consistent quality output.
• Provided staff growth opportunities by restructuring team to provide promotion opportunities.
• Invested in new team quality and efficiency tools to ensure best possible product.

Achievements

• Improved company-wide performance by working with CEO to institute performance quality rubric to measure and assess performance against company standards.
• Won company-wide tagline contest (now being used as brand’s mission statement).
• Rolled out political campaign marketing as new service after earning my MS in Political Science.
• Learned and managed social media for clients in 2-month absence of social media manager.
• Utilized personal network to refer and secure biggest client partnership in company history, leading to addition of three new Avalaunch services: traditional marketing, focus groups, and fractional CMO.
• Some well-known brands I've achieved results for: Experian, the LA Times, Mountain America Credit Union, Staples, Western Governors University, Blendtec, Young Living.
• Promoted twice in 2 years from Senior Copywriter to Content Manager to Director of Copywriting.
• Saved company money by vetting and building affordable freelance network and integrating contractors into workflows instead of hiring full-time; cross-trained copywriters on SEO and social media to assist with other teams’ workloads; trained team on proper use of AI tools to improve quality and efficiency without relying on tool.
• Volunteered to oversee all internal company publications: researched, wrote, and published weekly content on company blog; wrote 50 industry service pages and case studies; overhauled service pages for SEO; strategized with ownership in creating marketing assets to usher in new focus group platform, fractional CMO offering, and CSR initiatives; created assets during COVID-19 to show clients importance of continuing with marketing efforts.
• Five-time employee of the month winner and two-time end-of-year award winner.
• Helped hundreds of blog posts rank in positions 1-3 on Google SERP.
• Worked with SEO team to pivot from keyword ranking focus to user experience for high-performing content.

• Responsible for writing, editing, optimizing website copy for small
  businesses wanting to rank higher on Google.
• Went above and beyond job responsibilities, working with management to acquire, analyze, and present data that would improve training processes.
• Oversaw creation of training resources for new employees, trained new copywriters, and presented weekly grammar presentations, and quarterly writing training meetings.
• Won Website Copy of the Month several times.