Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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MELISSA KOFFIE

Content Creator | Social Media Specialist
Williamstown,NJ

Summary

Self-motivated professional with 3+ years of experience in digital content creation, social media management, and communications. Highly skilled in developing creative digital content that inspires, informs, and drives engagement.

Overview

3
3
years of post-secondary education
7
7
years of professional experience

Work History

Founder, Travel Blogger & Content Creator

Theglobalghanagirl.com
04.2019 - Current
  • Develops compelling content that inspires, engages, and informs audience on how to balance travel with their career.
  • Coordinates, schedules, and publishes content to various social media channels.
  • Writes valuable, engaging blog posts, and maximizes site traffic using SEO techniques.
  • Monitors and tracks analytics/KPIs and uses analytics to improve performance.
  • Community management and engagement on all social media platforms.
  • Maintains a monthly follower growth of 15% on Instagram
  • Collaborates strategically with brands, manages campaign workflow, and ensures deliverables are provided on time.
  • Conducts market research and stays informed of industry trends.

Coordinator

Content Management Solutions Janssen Pharmaceuticals of Johnson & Johnson
Titusville, NJ
09.2019 - Current
  • Leads new hire training of technology platforms to 20+ new users per month.
  • Maintains a 98.6% percent satisfaction rating as Coordinator of the Concierge Service.
  • Manages literature subscription portfolio of over 5,000 items and orders scientific articles for Scientific and Medical Affairs teams.
  • Analyzes usage data and makes recommendations for addition and removal of journal subscriptions.
  • Manages all aspects of reporting and analytics and provides monthly reports to management.
  • Implements improvements for enhancing the Concierge Service, based on data and user feedback, to provide a seamless user experience.
  • Consistently receives excellent reviews and user feedback for Concierge Service.
  • Distributes internal communications to inform employees of platform updates and announcements.

Health Information Management Specialist

Capital Health Medical Center
Hopewell, NJ
12.2017 - 08.2019
  • Ensured seamless operations of HIM processes including records management, processing request tickets, and reporting and analytics.
  • Reviewed and analyzed patient data and medical records to generate daily reports, ensuring accuracy and data quality.
  • Answered up to 30 calls daily and processed medical record requests from patients, providers, and government agencies.
  • Coordinated system access requests for new users, granted access, and escalated issues to IT support as needed.
  • Coached and supervised 2 new associates on various processes, ensuring they maintained accuracy and attention to detail.

Account Support Representative

AmeriHealth New Jersey
Cranbury, NJ
06.2017 - 12.2017
  • Managed analytics and reporting for 300 outreach calls monthly, maintaining data quality.
  • Supported 4 account executives in the management of external client relationships.
  • Created and maintained weekly data reports to assess client retention analytics Social Media and Communications Team.

Social Media and Communications Intern

Rutgers University
New Brunswick, NJ
05.2014 - 12.2014
  • Collaborated with cross-functional teams to plan and execute digital marketing campaigns to increase awareness of campus events and activities.
  • Developed compelling social media content for Instagram, Facebook, and Twitter.
  • Tracked analytics/KPIs to evaluate success and improve performance.
  • Community management and engagement across all social media platforms.
  • Interviewed students for feature articles on College’s website.
  • Provided event coverage for on-campus events and engaged with students.

Education

Bachelor of Arts - Public Health

Rutgers University
New Brunswick, NJ
08.2014 - 05.2017

Skills

Adobe Creative Suite

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Accomplishments

  • Documented and resolved [Issue] which led to [Results].
  • Collaborated with team of [Number] in the development of [Project name].
  • Supervised team of [Number] staff members.

Timeline

Coordinator

Content Management Solutions Janssen Pharmaceuticals of Johnson & Johnson
09.2019 - Current

Founder, Travel Blogger & Content Creator

Theglobalghanagirl.com
04.2019 - Current

Health Information Management Specialist

Capital Health Medical Center
12.2017 - 08.2019

Account Support Representative

AmeriHealth New Jersey
06.2017 - 12.2017

Bachelor of Arts - Public Health

Rutgers University
08.2014 - 05.2017

Social Media and Communications Intern

Rutgers University
05.2014 - 12.2014

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MELISSA KOFFIEContent Creator | Social Media Specialist