Summary
Overview
Work History
Education
Languages
Timeline
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Mel Rush

NY

Summary

High-energy, strategic, results oriented professional with a passion for products and building relationships that drive business results. Extensive experience working with clients/partners, C-level executives and cross-functional teams in global settings.

Overview

9
9
years of professional experience

Work History

Principal Customer Success Manager

Calm Business, Strategic Accounts & Payer Accounts
07.2024 - Current
  • Own a book of business of 50+ clients and worth $3.5million in ARR, including the biggest launch + management of our largest partnership to date, Comcast
  • Develop and foster executive level relationships with partners by becoming a trusted advisor, providing business and product expertise
  • Gain a deep understanding of trends across customers’ wellness goals and help partners implement impactful engagement strategies that in turn maintained above industry standard adoption amongst customers - 30% signups and 80% engagement
  • Effectively leverage in depth analytical reporting to propose solutions, track program key performance indicators and insights
  • Work cross-functionally to support in the launch and continued success of our Calm Workshops business + new product, Calm Health
  • Detected $700K+ in upsell and renewal upsell opportunities in my book of business to date
  • Leverage tools and technology to deliver value to multiple accounts at once through many programs, such as creating email campaigns, custom training/webinars, new collateral, and hosting office hours
  • Recently trained in Adult Mental Health First Aid by the National Council for Mental Wellbeing, furthering my passion for wellness

Sr. Customer Success Manager

Calm Business, Strategic Accounts
07.2023 - 06.2024

Customer Success Manager

Calm Business, Strategic Accounts
08.2021 - 06.2023

Senior Global Digital Partnerships Manager

Gympass
09.2020 - 08.2021
  • Research, source, qualify, evaluate and establish a strong pipeline of strategic key digital partnership opportunities that align with and support the Gympass mission and vision, driving substantial user acquisition, engagement, and ROI
  • Successfully grew integrated partners by 30% in the first six months of taking on the new role by building out playbooks, processes, and negotiating requirements with all partners
  • Lead all aspects of new digital partnerships acquisition from discovery to complex negotiations to deal execution with big players in the nutrition, mental health, and fitness umbrella (Calm, Healing Clouds, Lifesum, NEOU, etc)
  • Lead Product Management for API integrations with new digital partners from contract agreement to roll out; exceeded company OKRs in first two quarters
  • Strategically establish and analyze success metrics for each partner, including KPIs related to downloads, revenue, DAU, and MAU utilizing tools such as Apptopia, Metabase, and Tableau to create in depth analyses
  • Manage a portfolio of partners, helping them drive long-term sustainable business growth and satisfaction with Gympass's digital platform through strategic engagement initiatives, marketing campaigns, best practices, and re-negotiations

Senior Client Success Manager, Strategic Partners

Gympass
01.2020 - 09.2020

Senior Growth & Strategic Partnerships Lead

WeWork; Rise By We
11.2017 - 12.2019
  • Reported directly to the Director of Growth and Expansion with a strategic focus on expanding key partnerships to deliver on start-up ambitious goals of 2 million per year
  • Developed and implemented sales strategy, structure, and process for WeWork's first wellness business line increasing Rise monthly revenue from $10k/month to $140k/month
  • Organically built and maintained strategic relationships that drove brand awareness and revenue with leading organizations, including: Thrive Global, Nike, Gympass, ClassPass, The Marriott, etc
  • Responsible for vendor negotiation, planning, and executing revenue sharing events, space rentals, and Rise On-Sites with companies aligned with the brand, and mission resulting in 1/4 of monthly revenue
  • Ongoing focus of process improvement for business development through qualitative and quantitative data analysis to exceed monthly and quarterly aggressively set revenue goals by 20%
  • Acted as strategic Project Manager between Rise by We marketing and various WeWork Proper teams (Enterprise, Global Events, Client Success, Sales) on critical initiatives to further develop the expansion of the Rise By We business line

Sales Community Lead

WeWork
10.2015 - 10.2017

Education

Bachelor of Science - Psychology & Political Science

Florida State University
Tallahassee, FL
2014

Languages

Spanish
Native or Bilingual

Timeline

Principal Customer Success Manager

Calm Business, Strategic Accounts & Payer Accounts
07.2024 - Current

Sr. Customer Success Manager

Calm Business, Strategic Accounts
07.2023 - 06.2024

Customer Success Manager

Calm Business, Strategic Accounts
08.2021 - 06.2023

Senior Global Digital Partnerships Manager

Gympass
09.2020 - 08.2021

Senior Client Success Manager, Strategic Partners

Gympass
01.2020 - 09.2020

Senior Growth & Strategic Partnerships Lead

WeWork; Rise By We
11.2017 - 12.2019

Sales Community Lead

WeWork
10.2015 - 10.2017

Bachelor of Science - Psychology & Political Science

Florida State University

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Mel Rush