Melania Popovici
Brighton,Colorado
Summary
Experienced Designer with a demonstrated history of working in the consumer goods industry. Strong arts and design professional skilled in Graphics, Logo Design, Adobe Creative Suite, Adobe Indesign CC, and Concept Development.
Overview
15
15
years of professional experience
Work History
Creative Art Director
Piranha Eyewear & Maxx Eyewear
- Creative Art Director for two nationally recognized eyewear brands: Piranha Eyewear & Maxx Eyewear
- Piranha Eyewear is currently in Walmart stores across the country
- Maxx Eyewear is a nationally recognized outdoor eyewear brand
- Responsible for managing up three creative team members, digital artists, social media coordinators, content writers
- Collaborated with the sales & executive teams to ensure brand standards are met
- Responsible for updating both brands and improving visibility & imagery on business to business channels as well as consumer facing programs
- Collaborated with independent artists to elevate creative standards and consistency across all platforms.
Designer
Navajo Inc.
08.2020 - Current
- Working with a small and diverse team to establish Navajo Inc. Ecommerce presence in markets ranging from Amazon.com, Walmart.com to private platforms.
- Created branding standards (6 brands), redesigns and established an expectation of the highest level of quality from product development, packaging and digital platforms
- With a proven track record of success with brand voice and brand consistency in collaboration with copywriters, artists and production teams
- Established a social media brand voice for multiple brands and solidified brand ambassador relationships
- Provided all art direction for Navajo Inc
- Corporate branding including tradeshow booth designs, marketing collateral and special projects directed by the executive team.
Creative Director
Soli Deo Gloria Brass Band
04.2009 - Current
- Creative Director for non-profit community brass band that includes professional, volunteer musicians, young musicians, children and amateurs
- Responsible for brand and supplemental designs including CD covers, postcards, concert posters, tour posters and other
- Involved with the mentoring and hiring of young designers.
Graphic Designer
Hottips
04.2018 - 08.2020
- Rebranded the Hottips! brand by introducing new collateral, patterns, colors and slogans while establishing consistent brand standards
- This included working with the international purchasing department to develop product branding colors, elevating the quality of design and establishing a clear consumer market presence
- Responsibilities included: catalog design, product color development, POP collateral, signage and sales materials
- Worked efficiently with executive sales team members to ensure visual branding across presentation platforms.
Graphic Designer
TNT SalesCO
08.2013 - 04.2015
- Responsible for development and execution of presentation books, flyers, brochures, signage for large displays, and trade-show signage and collateral
- Managed and ran the production department
- Played a crucial role in sales management of time lines and improved relationships between departments
- Developed retail solutions for some of the largest travel centers in the US
- This included POPs, product end caps and branding proposals for the retail market
- Responsible for product development and new concept collaborations with manufacturing partners in China.
Designer
Eastern Accents
03.2010 - 10.2012
- Created new products and concept designs for leading high-end clients
- Developed presentation books and brochures for luxury buyers with a proven success record in establishing meaningful business relationships that improved the over financial goals for the company
- Contributed to high end concept development for graphic marketing departments to improve company presence in the market
- Coordinated trades hows for the company including the permanent showroom in High Point, NC by working in and with all departments to ensure cohesive teamwork
- This included establishing production and shipping schedules to ensure a smooth set-up for trade shows
- Traveled the seasonal trade show circuit in local and national markets including Atlanta and Chicago which resulted in an increase in show revenue and industry presence
- Handled medial relations, press releases and special media requests by ensuring the company was represented at special media events
- Responsible for social media marketing which included blogs, Facebook and twitter for multiple brands
Education
Bachelors of Fine Art - Industrial Design
Cleveland Institute of Art
Cleveland, OhioSkills
- Adobe Suite (Photoshop, Illustrator, InDesign, Lightroom)
- Microsoft Outlook, Power Point, Word, Excel
- Communication apps (Slack, Mondaycom)
- Production Skills (Xerox & Minolta printers, color correction, print layouts, cutting machines)
Volunteer Experience
Creative Director, Soli Deo Gloria Brass Band
Languages
Romanian
Native or Bilingual
Timeline
Designer
Navajo Inc.
08.2020 - Current
Graphic Designer
Hottips
04.2018 - 08.2020
Graphic Designer
TNT SalesCO
08.2013 - 04.2015
Designer
Eastern Accents
03.2010 - 10.2012
Creative Director
Soli Deo Gloria Brass Band
04.2009 - Current
Creative Art Director
Piranha Eyewear & Maxx Eyewear
Bachelors of Fine Art - Industrial Design
Cleveland Institute of Art
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