Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Melania Scalzo

Digital Marketing Consultant
San Antonio,TX

Summary

Dynamic marketing professional with extensive experience at Cazbah Total Internet Marketing, specializing in SEO strategies and digital marketing. Proven track record in enhancing brand visibility and client engagement through compelling content and data-driven recommendations. Strong analytical skills complemented by effective communication, fostering lasting client relationships and driving successful marketing campaigns.

Overview

8
8
years of professional experience
4033
4033
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Marketing Consultant

Cazbah Total Internet Marketing
07.2019 - Current
  • Created customized marketing content to increase keyword rankings and create product awareness
  • Mentored junior research staff on research and analysis techniques.
  • Maximized advertising efforts by developing content for email marketing, social media posts, blogs, news and articles for clients' websites
  • Collected data using various research methods, such as Google Analytics, Google Search Console, SEM Rush, Google Ads, to broaden results and optimize marketing strategies
  • Presented marketing proposals and progress reports to clients during meetings.
  • Optimized website content for search engine rankings SEO and user experience UX.
  • Implemented pay-per-click PPC advertising strategies across various platforms.
  • Consulted with management team on marketing objectives and plans.
  • Managed client relationships, maintaining open communication channels for feedback.
  • Conducted competitor research to identify gaps and opportunities.
  • Developed and managed social media content calendars for clients.

Marketing Specialist

Real Agent Pro (RAP)
09.2018 - 05.2019
  • Monitored trends in social media, industry and competitive landscape to create new material for Real Estate Agents
  • Created compelling landing pages and email marketing campaigns for Realtors across the U.S
  • Managed client relationships
  • Created work procedure manuals
  • Trained fellow Marketing Specialists
  • Managed over 30 accounts of clients for email marketing, social media, and updating listings status on social media & landing pages, and direct mail campaigns

Business Development Representative

N3 Results
04.2018 - 08.2018
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers
  • Brought in new accounts through successful networking strategies and promotional approaches
  • Arranged potential client contacts, cultivated relationships and followed through all service needs
  • Used SalesForce to handle current portfolio and prospective leads.
  • Conducted market research to identify new business opportunities and target areas for expansion.

Marketing Manager

Camp Bow Wow
09.2016 - 03.2018
  • Generated reports detailing campaign performance, customer engagement and engagement trends
  • Developed consumer-tailored print marketing materials for targeted distribution
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Analyzed potential strategic partner relationships to further marketing goals
  • Planned and executed fundraising events
  • Created all necessary materials: logs, script, donation plan
  • Generated reports detailing campaign performance, customer engagement and engagement trends
  • Developed consumer-tailored print marketing materials for targeted distribution
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Coordinator/ Marketing Specialist

Camp Bow Wow
12.2017 - 10.2017
  • Organized and scheduled appointments
  • Answered the phone and made phone calls for inquiries, and bookings
  • Data entry, and updating data
  • Performed basic accounting functions such as checking invoices and making deposits
  • Created a marketing plan and executed it
  • Created compelling marketing emails

Marketing Intern

Camp Bow Wow
12.2016 - 09.2016
  • Handled inbound contacts and provided customer service according to the company's policies and procedures
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels
  • Identified main client groups and audiences
  • Identified and created a plan to effectively reach target audiences
  • Wrote interesting and effective feature stories for our customers and employees in newsletter materials
  • Prepared information for media kits
  • Developed and maintained the company's social media presence
  • Organized and streamlined communications from managers to staff about marketing efforts, events, funraisers, sales campaigns, etc
  • Established and maintained effective working relationships with clients, and used these relationships to develop new business opportunities
  • Developed plans and materials to communicate activities undertaken by the organization that are beneficial to the environment, public safety, or other important social issues

Education

Bachelor of Arts (B.A.) - Communications

State University of New York At Geneseo
Geneseo, NY
05-2017

Associate in Science (A.S.) - Mass Communication and Journalism

Monroe Community College
Rochester, NY
05-2015

Skills

Adobe Lightroom

PremierPro

Google Suite proficiency

Microsoft Office Suite proficiency

Analyzing data

SEO strategies

Social media management

Client consulting

Google analytics

Teamwork and collaboration

Customer service

Content creation

Time management

Project Management

Certification

Google Shopping Ads

Interests

  • Video Editing
  • Content Creation
  • Photography
  • Videography
  • Fashion
  • I have a passion for photography and editing photos
  • Exploring various forms of art, such as content creation, filming, and editing media (photos or video), to nurture creativity and personal growth
  • Committed to improving personal fitness through regular participation in [sport]
  • Gym Workouts

Timeline

Marketing Consultant

Cazbah Total Internet Marketing
07.2019 - Current

Marketing Specialist

Real Agent Pro (RAP)
09.2018 - 05.2019

Business Development Representative

N3 Results
04.2018 - 08.2018

Coordinator/ Marketing Specialist

Camp Bow Wow
12.2017 - 10.2017

Marketing Intern

Camp Bow Wow
12.2016 - 09.2016

Marketing Manager

Camp Bow Wow
09.2016 - 03.2018

Bachelor of Arts (B.A.) - Communications

State University of New York At Geneseo

Associate in Science (A.S.) - Mass Communication and Journalism

Monroe Community College
Melania ScalzoDigital Marketing Consultant