Melanie Abel
Virginia Beach,VA
Summary
Experienced account director known for exemplary client relationship management and pioneering innovative campaigns. Proficient in enhancing digital marketing strategies through a deep understanding of current trends and customization. With a focus on emerging technologies and a passion for delivering results, I excel in optimizing digital landscapes to surpass client expectations and achieve business goals. Experienced Account Director specializing in developing strategic partnerships, delivering exceptional client service, and leading cross-functional teams to achieve business objectives. Proven ability to analyze market trends, identify opportunities, and implement innovative solutions to enhance client satisfaction and retention.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Account Director / Senior Consultant
Protiviti Digital
Washington DC
02.2022 - Current
- Enhance client relationships by proactively identifying business growth opportunities
- Resulting in 24% growth in revenue in 2023
- Leverage data analytics and market trends to forecast client needs and recommend innovative digital solutions to stay ahead of competitors and drive market leadership for both the client and the company
- Ensure timely delivery of projects by effectively managing internal resources and external partners delivering 98% rate on budget and on time in 2023
- Drive cross-functional collaboration to ensure alignment in delivering exceptional service and value to clients, positioning Protiviti as a trusted advisor and industry leader
- Lead and collaborate with the creative design team to conceptualize and execute visually appealing and user-friendly digital assets that align with client guidelines and enhance brand identity in the digital space
- Lead a team of 6 account and project managers
Digital Account Manager
TechArk Solutions
Norfolk
02.2021 - 02.2022
- Collaborated with the sales team to identify upsell and cross-sell opportunities for existing clients, increasing account revenue by 32%
- Developed and conducted training sessions for internal teams on the latest digital marketing tools and techniques to enhance their skills and knowledge, ultimately elevating the quality of client campaigns and project execution
- Led cross-functional teams to deliver 12 User Experience (UX/UI) projects on time and within budget in 2021
Account Director
Hillenbrand Inc
Remote
02.2020 - 02.2021
- Identified potential partnership opportunities with key industry players to expand the company's digital services and offerings, and positioning
- Secured over 15 new clients during my time in the role
- Oversaw a marketing team of 12 creative and digital marketers
Senior Account Manager / Brand Strategist
Cinvia
Norfolk
07.2018 - 02.2020
- Developed and executed data-driven marketing strategies to identify key trends and opportunities for over 15 client brands, resulting in increased market share and brand visibility
- Defined client needs and business requirements to meet and exceed expectations
- Led creative design and user experience website projects for 3 clients globally
Director of Brand Marketing
Smithfield Foods
Smithfield, VA
06.2015 - 07.2018
- Managed a team of Brand Managers, Trade Marketers, & Category Development Marketers
- Utilized market research and competitive analysis to identify emerging trends and consumer preferences, providing strategic recommendations to enhance brand positioning and differentiation in the digital marketplace
- Responsible for brand P&L and marketing budget of 22MM+
- Positioned brand to successfully capture 38% of market share and dramatically increase penetration
Senior Brand Manager / Trade Marketing Manager/ Sales Analyst
Smithfield Foods
Smithfield, VA
09.2008 - 06.2015
Branch Manager
Enterprise Rent-A-Car
07.2005 - 09.2008
Education
BS - BUSINESS ADMINSTRATION
Longwood University
06.2005
Skills
- Strategic Planning
- Paid media and organic SEO
- User Experience (UX/UI)
- Creative design process
- Brand Development
- Collaborative Teamwork
- Effective Organization Skills
- Client Relationship Management
Certification
- Agile Project Management (AgilePM)
- Google: SEO, Display, & Shopping
- Adobe Business Practitioner - Analytics & Campaign
Timeline
Account Director / Senior Consultant
Protiviti Digital
02.2022 - Current
Digital Account Manager
TechArk Solutions
02.2021 - 02.2022
Account Director
Hillenbrand Inc
02.2020 - 02.2021
Senior Account Manager / Brand Strategist
Cinvia
07.2018 - 02.2020
Director of Brand Marketing
Smithfield Foods
06.2015 - 07.2018
Senior Brand Manager / Trade Marketing Manager/ Sales Analyst
Smithfield Foods
09.2008 - 06.2015
Branch Manager
Enterprise Rent-A-Car
07.2005 - 09.2008
BS - BUSINESS ADMINSTRATION
Longwood University
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