Melanie Ariail
Cumming,GA
Summary
To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills. Astute professional committed to applying great brand promotion skills in busy environments. Accomplished Digital Marketing Consultant with dynamic communication and writing talents. Champion of online advertising. An organized and dependable candidate who is successful at managing multiple priorities with a positive attitude. Willingness to take on additional responsibilities in order to meet team goals.
Overview
31
31
years of professional experience
Work History
Digital Marketing Manager/Content Manager
Identity Dental Marketing
2022.03 - Current
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Managed content distribution to online channels and social media platforms.
- Provided digital marketing solutions to dental, medical, and accounting businesses.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Identified plans and resources required to meet project goals and objectives.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Increased customer engagement through social media.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Successfully managed and executed social media strategies for over 150 clients on various platforms
Marketing Director
Dental Town
2011.08 - 2020.02
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Organized and executed robust, creative experiential marketing events.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Directed 12 marketing managers and performed performance evaluations.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
Marketing Director, Treatment Coordinator
Dentistry For Children
1992.02 - 2011.06
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Collaborated with designers and editorial team on marketing materials.
- Organized and executed robust, creative experiential marketing events.
- Explained treatment choices to patients and helped determine best options.
- Created innovative strategies to drive customer engagement.
- Performed in team leader capacity and organized all treatment and placement activities.
Education
Associate Degree in Marketing - Marketing
Clayton State University
Morrow, GAHigh School Diploma -
Riverdale High School
Riverdale, GARadiology And Expanded Duties Dental Assistant - Dental
Atlanta Area Technical College
Atlanta, GASkills
- Digital Content Development
- Social Media Management
- Social Media Content Creation
- Brand Development and Awareness
- Creative Direction
- Precision and Accuracy
- Project Collaboration
- Marketing and Advertising Strategies
- Online Marketing and Advertising
- Audience Engagement
- Social Ad Campaigns
- Search Engine Optimization Expertise
Timeline
Digital Marketing Manager/Content Manager
Identity Dental Marketing
2022.03 - Current
Marketing Director
Dental Town
2011.08 - 2020.02
Marketing Director, Treatment Coordinator
Dentistry For Children
1992.02 - 2011.06
Associate Degree in Marketing - Marketing
Clayton State University
High School Diploma -
Riverdale High School
Radiology And Expanded Duties Dental Assistant - Dental
Atlanta Area Technical College
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