Melanie Blenis
Summary
Marketing professional versed in branding, engagement and market penetration strategies honed across 20-year industry career. Maintains consistent and clear messaging, capitalizes on cross-promotion opportunities and creates crisp and fresh content.
Overview
24
24
years of professional experience
Work History
Communications Consultant
Various: U.S. Bank, TNG, Whispering Stones, ADE
02.2016 - Current
- Contract projects for diverse clients
- Client facing
- High level
- Strategic
- Branding
- Messaging.
Director of Marketing & Communications
Rad Lab (formally QuantumVision Corp.)
10.2010 - 02.2016
- Integral part of the executive team determining strategic direction for company
- Instigated all marketing and communications initiatives including brand building across all digital and traditional media
- Managed all web efforts
- Involved in legal contracts with vendors, partners and customers
- Managed all content, logos, trademarks and copyrights
- Involved with patent application process
- Created all creative materials
- Managed trade shows and corporate events
- Lead writer/editor on all communications
- Lead on all internal communications with reach to outside vendors and customers
- Managed media peers, project managers, agencies, writers
- Collaborated with sales to ensure content alignment with strategy
- Presented all marketing and media efforts to stakeholders
- Heavy project manager role.
Director of Marketing
MI3 INC.
08.2008 - 09.2010
- Led strategic development and execution of all marketing and brand building initiatives in US and Bangladesh to drive company turnaround
- Served as creative lead to team of web developers and graphic artists on all print and web collateral and video productions
- Determined pricing of services and compensation plans
- Developed and led media relationships
- Managed copyrights, trademarks, and logos
- Sourced and negotiated contracts
- Interacted with C-level decision-makers
- Developed and nurtured goodwill and productive relationships with high-level Bangladesh government officials
- Represented company at events attended by Bangladesh Prime Minister and Ambassador.
Director of Marketing & Communications/Professional Services
TYLER & COMPANY
04.2007 - 09.2007
- Led development and implementation of integrated communications and brand marketing strategies across all media for all market segments
- Administered annual budget of $300,000
- Developed and delivered sales and tracking reports
- Managed visual branding elements
- Researched and reported on competitive intelligence
- Led advertising campaigns and development of promotional materials
- Managed web content and design, SEO, media relations, PR, and trade show schedules and deliverables
- Lead all internal and external communications.
Principal
CONSULTANT
01.2003 - 01.2007
- Initiated, structured, and delivered strategy, marketing, branding, communications, and advertising services to targeted market
- Drove new business development; won and retained client relationships to propel business growth
- Led execution of projects; sourced and managed creative resources to achieve on-time and within-budget deliverables
- Created integrated marketing plans, including sales and marketing collateral, newsletters, and websites, for clients
- Contributed to 45% annual growth each year during first 5 years of start-up hi-tech machine vision and robotics company by creating visual brand identity and managing all marketing and communications efforts, HR functions, investor relations documents, and trademark and patent processes.
Principal and Producer
GREEN VALLEY ENTERTAINMENT
01.2000 - 01.2003
- Directed day-to-day strategy and execution of overall company goals
- Managed all projects and legal clearance process; negotiated all contracts and managed external vendors, including media, PR, and events
- Directed all web strategies, including content, design elements, and SEO
- Developed scripts and treatments
- Directed video projects and editing process
- Produced full-length feature, Losing Grace
- And several television shows
- Administered and maximized $2 million budget
- Managed crew of 40
- Negotiated vendor services and contracts
- Secured international distribution of Losing Grace film in 40 territories
- Delivered return on investment for investors
- Gained a personal Imdb film credit.
Education
Master of Arts in Professional Writing, Composition, and Rhetoric -
KENNESAW STATE UNIVERSITY
Kennesaw, GeorgiaBachelor of Science in International Affairs -
KENNESAW STATE UNIVERSITY
Kennesaw, GeorgiaSkills
- Content Development
- Marketing Communications
- Brand Management
- Corporate Communications
- Social Media
- Press releases
- Advertising Campaigns
- Materials Development
- Web Content Creation
- Written Communication
- Relationship Building
- Communication Strategy Development
Websites
Timeline
Communications Consultant
Various: U.S. Bank, TNG, Whispering Stones, ADE
02.2016 - Current
Director of Marketing & Communications
Rad Lab (formally QuantumVision Corp.)
10.2010 - 02.2016
Director of Marketing
MI3 INC.
08.2008 - 09.2010
Director of Marketing & Communications/Professional Services
TYLER & COMPANY
04.2007 - 09.2007
Principal
CONSULTANT
01.2003 - 01.2007
Principal and Producer
GREEN VALLEY ENTERTAINMENT
01.2000 - 01.2003
Master of Arts in Professional Writing, Composition, and Rhetoric -
KENNESAW STATE UNIVERSITY
Bachelor of Science in International Affairs -
KENNESAW STATE UNIVERSITY