Melanie Coleman
Sugar Land,TX
Summary
Business Development Manager/Contract with over 10 years of experience, adept at leveraging KPI and metrics to drive brand development and enhance revenue. Demonstrates a profound ability in strategic planning, marketing campaigns, and sales negotiation, having successfully acquired significant contracts and fostered client relationships. Envisions a future where innovative marketing strategies and client-centric approaches lead to unprecedented business growth.
Overview
10
10
years of professional experience
Work History
Business Development Manager/Contract
Rabi Shamis Mortgage Company
12.2023 - 02.2024
- Created and executed focused marketing initiatives leveraging CRM and social media platforms to drive extensive prospecting efforts
- Acquired 37 new prospects within initial 8 weeks
- Analyzed campaign performance metrics to optimize engagement and conversion
- Planned and executed both in-person and virtual events to enhance brand visibility
- Conducted market research and analysis to identify trends and areas of expansion
- Established and maintained reports to track Key Performance Indicators (KPIs).
Senior Sales Business Development Manager
Andretti Indoor Karting - Entertainment and Meeting Venue
12.2019 - 10.2022
- Facilitated weekly team meetings to evaluate strategic planning and performance metrics
- Assumed responsibility for public relations and served as media speaker
- Developed new CRM system to cultivate and sustain client relationships
- Designed marketing materials and developed new product packages
- Effectively handled all guest recovery issues
- Engaged in extensive outbound B2B and C-level outreach to cultivate fresh prospects
- Customized events with entertainment, corporate speakers, and catering
- Negotiated contracts with vendors and service providers for cost-effectiveness.
Business Development Catering Sales Manager
Russo’s Italian Pizzeria & Kitchen – Corporate Office
04.2019 - 12.2019
- Secured a significant $40K contract with a national children’s hospital – local unit
- Formed client “VIP” Program capturing 9 new accounts in first two weeks
- Directed catering sales and community outreach across 5 restaurant locations
- Created CRM system which resulted in 12 repeat corporate clients in 3 months
- Coached franchise owners and customized business development strategies.
Business Development Sales Manager/Restaurant Owner
M&M's Southern Creole Kitchen & Catering
01.2014 - 01.2019
- Led business development initiatives, achieving a 98% increase in sales in second year
- Crafted menus and proposals for in house as well as private and corporate events
- Established community alliances to bolster cooperative marketing initiatives.
Education
Bachelor of Arts - Small Business Management
SUN Old Westbury
Old Westbury, NYSkills
- Sales and Negotiating
- Marketing Campaigns
- CRM Database
- Team Leadership
- Outbound/Inbound Calls B2B
- Social Media Marketing
- Presentations
- Lead Generation
- Strategic Planning
- KPI and Metrics
- Account Acquisition and Management
- Issue Resolution
- Brand Development
Accomplishments
- Ranked #1 Salesperson Texas Region -Consistently ranked top 3rd & 4th out of 26 in sales
- 2021 exceeded sales goal by 57% - 2022 exceeded sales goal by 63%
- 2021 exceeded personal yearly sales goal by $249K
- 2021 lead sales team to exceed yearly goal by 70%
Timeline
Business Development Manager/Contract
Rabi Shamis Mortgage Company
12.2023 - 02.2024
Senior Sales Business Development Manager
Andretti Indoor Karting - Entertainment and Meeting Venue
12.2019 - 10.2022
Business Development Catering Sales Manager
Russo’s Italian Pizzeria & Kitchen – Corporate Office
04.2019 - 12.2019
Business Development Sales Manager/Restaurant Owner
M&M's Southern Creole Kitchen & Catering
01.2014 - 01.2019
Bachelor of Arts - Small Business Management
SUN Old Westbury
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