Melanie Coppola
Vero Beach,FL
Summary
Results-driven marketing professional with 6+ years of experience in implementing impactful strategies that boost brand engagement and revenue. Skilled in content development, PR, media strategies, and leveraging data insights for effective product marketing. Proven track record in collaborative environments to increase brand loyalty and navigate market dynamics.
Overview
7
7
years of professional experience
Work History
Brand and Design Manager
Piper Aircraft, Inc.
Vero Beach, FL
01.2022 - Current
- Collaborated cross-functionally with engineering, supply chain, and sales teams to approve new items, integrate into technical drawings, optimize material sourcing/onboarding, and coordinate launches, pricing, and enhancements—reducing delays, costs, and boosting competitiveness.
- Managed vendors for aircraft interior/exterior materials, enforcing compliance, quality, and on-time delivery to enhance production efficiency.
- Directed product marketing with GTM strategies, content development, campaigns, and trade show support to position models, elevate visibility, and drive market share/revenue growth.
- Orchestrated advertising placements, creative projects, and digital content (press releases, proposals, presentations) to maximize impact, engage audiences, and uphold brand consistency.
- Conducted market research, competitive analysis, and customer/dealer surveys to gather feedback, recommend adaptations, and guide design/feature improvements.
- Tracked emerging trends, incorporating innovative tactics to strengthen brand consistency, customer engagement, and competitive edge.
- Maintained CRM integrity, promoted adoption, and established metrics to monitor pipeline health and accelerate growth.
Influencer Relations Manager
ECKO Digital Media Group
01.2021 - 01.2022
- Directed monthly budgets for brand partnerships, optimizing allocations to maximize campaign efficiency.
- Identified and secured macro-influencers aligned with brand goals, fueling targeted outreach and collaborations.
- Executed high-ROI campaigns achieving at least 1x ROAS through precise planning and execution.
- Delivered performance reports on key metrics like engagement, reach, and ROI, informing future optimizations.
- Crafted detailed briefs for influencer promotions, ensuring seamless alignment and campaign success.
Social Media Specialist
Indian River State College
01.2020 - 01.2021
- Curated compelling content across institutional and departmental social channels, sparking collaborations and audience growth.
- Designed quarterly content strategies for creators, amplifying engagement and community interaction.
- Authored press releases and managed website events calendar, streamlining communications and visibility.
- Launched Student Social Media Ambassador program, expanding reach and fostering authentic user-generated content.
Marketing Manager
Mental Health Association
01.2019 - 01.2020
- Led social media and PR initiatives, building robust online presence and stakeholder relationships.
- Secured prominent media coverage for events via local outlets, elevating organizational visibility.
- Orchestrated community engagement events, forging partnerships and driving participation.
- Championed fundraising efforts, boosting donations through targeted activities and promotions.
- Delivered radio interviews on mental health topics, educating audiences and promoting services effectively.
Education
B.S. - Business Administration
Indian River State College
Vero Beach, FL12.2020
Skills
- Microsoft Office Suite
- Adobe Creative Suite
- Email marketing tools
- Graphic design
- Social media management
- Team collaboration
- Cross-functional leadership
- Content strategy
- Influencer engagement
- Public relations
- Media strategy
- Data analysis
- CRM expertise
- Adaptability and flexibility
- Product marketing
- Product launch and rollout
- Social media strategy
- Communication skills
- Branding and rebranding
Achievements Awards
- Rising Star Woman of the Year, Junior League of Indian River County, 2017
- Outstanding Youth in Philanthropy, Association of Fundraising Professionals, 2017
Timeline
Brand and Design Manager
Piper Aircraft, Inc.
01.2022 - Current
Influencer Relations Manager
ECKO Digital Media Group
01.2021 - 01.2022
Social Media Specialist
Indian River State College
01.2020 - 01.2021
Marketing Manager
Mental Health Association
01.2019 - 01.2020
B.S. - Business Administration
Indian River State College