Head of Tour Marketing
ICM Partners
04.2013 - 07.2022
- 9 yrs 3 mos
- Greater Los Angeles Area
- Created the tour marketing department
- Grew the job’s responsibility to include all aspects of client tour launches including, but not limited to, sponsored presales, VIP ticketing programs to increase the client’s bottom line, and expanding the clients’ access to national digital campaigns
- Oversaw a staff of 2
- Responsibilities included oversight of all tour and concert marketing for ICM Partners clients in the US and internationally
- This included working with clients to create on sale marketing and ticketing letters to distribute to buyers, creating marketing collateral, planning on sale campaigns, reviewing and hiring VIP ticketing companies on the clients behalf, and reviewing marketing plans with the client market by market
- On the buyer side, worked with local marketers to get marketing collateral delivered to them, review and approve marketing plans, and facilitate all requests for artist participation market by market
- Oversaw the marketing material files for agents and their assistants in order to ensure that the correct material was distributed.
