Melanie Engstrom
Flossmoor,IL
Summary
Creative and detail-oriented Product Designer with over three years of experience in the B2B digital signage industry. Expertise in crafting user-centric designs for high-performance display solutions, embedded systems, and media players. Skilled in collaborating with cross-functional teams to create intuitive interfaces and innovative user experiences that drive engagement and business results. Proficient in balancing aesthetic appeal with functionality to meet both user needs and business objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Product Designer
Videri Inc.
01.2021 - Current
- Design and refine user interfaces for digital signage displays and embedded media players, ensuring seamless integration with the company’s proprietary CMS and device management tools.
- Conduct user research, wireframing, prototyping, and usability testing to inform design decisions and improve user satisfaction.
- Champion accessibility standards, ensuring compliance with WCAG guidelines across all product interfaces.
- Partner with Product, Marketing, and Sales teams to create user personas, case studies, and data-driven content to communicate product value to potential clients.
- Facilitate customer feedback sessions, translating insights into actionable recommendations for the product roadmap.
- Optimized design handoffs by implementing standardized component libraries and design systems in Figma.
- Audited onboarding flow and redesigned the end-to-end experience from contract signing to unboxing to installation and provisioning via mobile and web.
- Produce rapid prototypes using Figma.
- Suggest enhancements to product design that would improve user experience.
- Write comprehensive user manuals for new products and additional technical documentation.
Writing Instructor
University of Chicago
07.2018 - 03.2020
- Participated in professional development activities to stay current with literature trends.
- Facilitated group discussions to explore works of literature.
- Created and administered interactive activities for students.
- Led classroom discussions to encourage students to analyze literature critically.
- Evaluated and graded students' essays, projects and exams.
Education
Master of Arts - Social Sciences
University of Chicago
Chicago, IL12-2018
Bachelor of Science - Psychology
University of Louisiana At Lafayette
Lafayette, LA05-2017
Skills
- User persona creation
- User journeys & service blueprints
- Wireframing
- UX/UI design
- Usability research & testing
- Storyboarding
- Packaging design
- Embedded system design
- Figma
- Adobe Illustrator
- Adobe Premiere Pro
- Information architecture
- Copywriting
- Technical writing
- Mockups and prototypes
- Responsive design
- Commercial trend research
- Web & mobile design
- Design systems
Certification
- Gestalt Psychology and Web Design - Interaction Design Foundation (IxDF).
- Web Development - Mimo.
- UX Design - General Assembly.
- SQL - Mimo.
Timeline
Product Designer
Videri Inc.
01.2021 - Current
Writing Instructor
University of Chicago
07.2018 - 03.2020
- Gestalt Psychology and Web Design - Interaction Design Foundation (IxDF).
- Web Development - Mimo.
- UX Design - General Assembly.
- SQL - Mimo.
Master of Arts - Social Sciences
University of Chicago
Bachelor of Science - Psychology
University of Louisiana At Lafayette
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