Summary
Overview
Work History
Education
Skills
Timeline
Volunteer
Melanie Garner

Melanie Garner

Marketing Director
Lufkin,TX

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Hardworking and proactive Marketing leader with demonstrated history of success in supporting Blessing bags for N.A.C clients with innovative marketing strategies. Create materials, develop plans and update strategies to maintain on-target campaigns with successful results. Well-coordinated and conscientious about following through with all objectives and achieving client goals.

Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level position. Ready to help team achieve company goals.

Overview

4
4
years of post-secondary education
6
6

Lieutenant for Angelina county volunteer fire departments

5
5

Owner Garner Inc.

6
6

LASO, TASO Umpire, President for youth and special needs sport

10
10

PTA/PTK President

19
19
years of professional experience

Work History

Marketing Director

Blessing Bags For N.A.C
Lufkin, TX
06.2019 - Current
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and implemented marketing and communications plans for Blessing bags for N.A.C.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Organized and executed robust, creative experiential marketing events.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.

Owner

Garner Inc.
Lufkin, TX
06.2018 - Current
  • Managed day-to-day business operations.
  • Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
  • Generated revenues yearly and effectively capitalized on industry growth.
  • Discovered areas of improvement by generating quarterly operational and sales reports.
  • Conducted target market research to discover customer needs and analyze competitor trends.
  • Established foundational processes for business operations.

Assistant Manager

Pine Valley Raceway
Lufkin, TX
03.2017 - 08.2019
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Established objectives to offer team members clear roadmap to help company achieve overall goals.

Fire Lieutenant

Angelina County Volunteer Fire Departments
Moffett / Huntington , TX
05.2013 - 07.2019
  • Created educational programs regarding life safety and fire prevention.
  • Conducted periodic firefighter written performance evaluations and completed written recommendations on probationary firefighters.
  • Compiled and maintained log books, run reports and training records.
  • Prepared reports of fires, equipment and personnel.
  • Supervised cleaning and maintenance of buildings, rooms, and equipment.
  • Preserved order and discipline among subordinates and gave assignments and instructions.
  • Coordinated, scheduled, and maintained team resources to achieve top levels of operational readiness.
  • Optimized fire services management with introduction of new systems, policies, procedures, and tools.
  • Evaluated team performance and implemented strategies to close gaps in skills or knowledge.
  • Oversaw proper implementation of best practices, policies, and procedures in alignment with regulations and operational needs.
  • Created fire prevention courses to educate general public.

LASO, TASO Umpire

City Of Lufkin
Lufkin, TX
02.2013 - 10.2016
  • Used coordination and planning skills to achieve results according to schedule.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Received and processed stock into inventory management system.
  • Resolved problems, improved operations and provided exceptional service.

Education

Associates - Business Management

Angelina Community College
Lufkin, TX
05.2000 - 05.2002

Early Childhood Associates Degree Special Needs - Child Care Management

Brookhaven College
Dallas, TX
02.2001 - 02.2003

Skills

Key decision making

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Timeline

Marketing Director

Blessing Bags For N.A.C
06.2019 - Current

Owner

Garner Inc.
06.2018 - Current

Assistant Manager

Pine Valley Raceway
03.2017 - 08.2019

Fire Lieutenant

Angelina County Volunteer Fire Departments
05.2013 - 07.2019

LASO, TASO Umpire

City Of Lufkin
02.2013 - 10.2016

Early Childhood Associates Degree Special Needs - Child Care Management

Brookhaven College
02.2001 - 02.2003

Associates - Business Management

Angelina Community College
05.2000 - 05.2002

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Melanie Garner Marketing Director