Summary
Work History
Skills
Work Preference
Software
Timeline
Professional Title
References
Interests
Receptionist
Melanie Gutierrez

Melanie Gutierrez

Thornton,CO

Summary

Experienced brand marketing manager with a diverse background in consumer goods, eCommerce marketing and corporate branding. Known for successfully creating and implementing global launch campaigns, go-to-market strategies, and marketing initiatives to boost brand recognition. Exceptional project manager with strong attention to detail, organizational, and communication skills. A dedicated and reliable marketer passionate about increasing brand awareness for international brands and large corporations.

Work History

Project Manager of Resort Marketing

Vail Resorts
Broomfield, CO
2023 - Current
  • Implemented a Project Management system for improved communication and workflow across Central Marketing Team and 37 Resorts
  • Collaborated on strategic planning with senior management for projects in different stages of development and execution, giving regular project updates
  • Oversaw the entire lifecycle of large printing projects from initial quote coordination, through proofing and shipping, to on-time delivery by resort opening day
  • Led successful monthly forecasting and budget tracking for a $7M budget, meeting team's goal of staying within 2% target
  • Implemented new marketing initiative across all resorts, resulting in a smooth transition with a new vendor and annual savings of $115K

Manager of Resort Marketing

Vail Resorts
Broomfield, CO
2021 - 2023
  • Developed go-to-market strategies and implemented creative advertising campaigns, along with cross-channel marketing initiatives
  • Led cross-functional team partnerships on creative briefs for marketing materials and campaign assets, resulting in over 185+ email sends
  • Managed and achieved a 29% increase in visitation on event nights through the successful execution of a Night Ski campaign
  • Successfully implemented and managed the Music initiative across 37 resorts, resulting in a 59% positive boost in overall guest experience
  • Managed the successful launch of more than 500 Ski and Ride School products for 21 East Resorts, resulting in a notable 15% upsurge in lesson uptake
  • Achieved successful integration of branding for Seven Springs, Hidden Valley, and Laurel Mountain PA Ski Resorts into the East portfolio resulting in a yearly influx of more than 150K new visitors

Brand Manager, Photography Producer

Hunter Douglas Window Fashions
Broomfield, CO
2015 - 2021
  • Created an efficient process for Sampling Kits and Photography by successfully combining multiple projects, resulting in $2M cost savings with global vendors
  • Executed brand management strategies for 27 high-end brands, creating Photography and Sampling Kits to showcase new products within corporate guidelines
  • Efficiently managed project timelines, fostering partnership between internal teams and global vendors for on-time consumer goods kit completion and delivery
  • Effectively organized and executed multiple annual large-scale multi-media content shoots including location scouting, studio management, talent selection, resource allocation, and crew coordination
  • Produced over 600 photographs and videos each year specifically for product launches, contributing to the creation of impactful assets utilized in Sample Books and social media
  • Built relationships with vendors to maximize production value within budget parameters through negotiation of photography contracts
  • Oversaw daily operations on set including scheduling, installation, problem solving, budget tracking and creative decisions
  • Managed and oversaw post-production activities including photo editing and color management to successfully complete over 600 final images per year with quick turnarounds
  • Spearheaded the development of a Digital Asset Management (DAM) system to efficiently store and manage 10K+ photos and videos used by a network of 14K+ dealers
  • Built relationships with vendors to maximize production value within budget parameters through negotiation of photography contracts

Associate Brand Manager

Hunter Douglas Window Fashions
Broomfield, CO
2010 - 2015
  • Successfully developed comprehensive launch plans for 3 well-known Hunter Douglas brands encompassing strategic objectives, execution tactics, completion timelines, and budget allocation
  • Managed brand development and relationships with key international and private label clients, while supporting launches, programs, and events across the globe
  • Spearheaded end-to-end management of brand photoshoots, asset creation, packaging, display materials, collateral, and technical sheets for new products across 15K retail stores
  • Led cross-functional teams across various departments including marketing, creative team, fabrication, manufacturing and engineering to facilitate seamless product launches and achieve deliverables
  • Performed extensive product research and development (R&D) tests in different settings to improve performance, user experience, and reliability; effectively communicated any identified issues to the team
  • Oversaw the organization and facilitation of numerous focus groups with over 100 dealers, effectively identifying and addressing customer needs to bring about significant product improvements
  • Efficiently oversaw the planning and execution of logistics for diverse events including large-scale gatherings, annual sales meetings, trade shows, and training programs with a focus on seamless operations and adherence to tight schedules

Sr. Graphic Designer

Able Body Corporate
Clearwater, FL
1998 - 2009
  • Directed the work of a 5-person in-house design team, offering feedback and efficiently allocating tasks
  • Led efforts to create and manage an internal print department, driving a 50% decrease in overall printing expenses
  • Developed graphics and visual content for traditional marketing print campaigns, websites and internal departments
  • Ensured achievement of desired creative vision by directing and supervising photo shoots for all creative assets
  • Spearheaded the planning and coordination of various company events, trade shows, and annual golf tournaments in order to increase brand awareness

Skills

  • Project Management
  • Organizational Skills
  • Critical Thinking
  • Cross-Functional Communication
  • Problem Solving
  • Teamwork
  • Data Analysis
  • Negotiation
  • Multi-Media Production
  • B2B Marketing

Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Company CultureWork-life balanceCareer advancementHealthcare benefits401k matchPaid time offFlexible work hoursTeam Building / Company Retreats

Software

Microsoft Office

Google Sheets

Smartsheets

Asana

Workfront

Jira Project Management

Adobe Creative Suite

Planful

PowerBI

SAP

Timeline

Project Manager of Resort Marketing

Vail Resorts
2023 - Current

Manager of Resort Marketing

Vail Resorts
2021 - 2023

Brand Manager, Photography Producer

Hunter Douglas Window Fashions
2015 - 2021

Associate Brand Manager

Hunter Douglas Window Fashions
2010 - 2015

Sr. Graphic Designer

Able Body Corporate
1998 - 2009

Professional Title

Product Manager/Brand Manager/Creative Marketing Manager/Creative Producer

References

  • Shivani Cashmore, Vail Ski Resorts, Resort Marketing Director
  • Melissa Hughes, Vail Ski Resorts, Resort Marketing Director
  • Hillery Meier, Hunter Douglas, Director of Sampling and Photography
  • Marlene Todd, Hunter Douglas, Marketing Manager
  • Jamie Treglio, Hunter Douglas, Product Brand Manager

Interests

Travel & Lesiure

Home Decor

Art & Design

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Melanie Gutierrez