MELANIE GUTIERREZ
Marketing, Project Manager
Broomfield,CO
Summary
| WWW: Bold Profile | Summary Dedicated and focused Marketing Project Management Specialist with over 15 years of experience excelling at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Flexible, detail-oriented, and adaptive team player with expertise in consumer goods and process improvements. Commended for unexcelled record of completing critical projects on schedule and within budget.
Overview
15
15
years of professional experience
Work History
Project Manager of Resort Marketing
Vail Resorts
Broomfield, CO
01.2021 - Current
- Improved the workflow process by incorporating a Project Management platform for the Marketing Team of 25 people
- Developed 10 new processes and implemented throughout the Marketing Team & 37 Resorts
- Manages calendar and projects intake and assignments of upcoming projects; oversee and document all aspects of projects
- Creates timelines and drives project management and logistical coordination between 15 internal teams and 37 Resorts
- Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages
- Manages the Marketing budget and provides progress reports and cost tracking reports.
Manager of Resort Marketing
Vail Resorts
Broomfield, CO
12.2022 - 10.2023
- Reinforce Vail brand while building awareness for a 27-resort portfolio of eastern U.S Resorts and ski areas
- Developed and implement go-to-market strategies, creative advertising campaigns, and cross-channel marketing initiatives
- Developed and supervised a marketing campaign for Night Ski to maximize visitation and improved guest experience targets
- Managed the cross functional collaboration on 5+ monthly creative briefs for marketing materials, campaign assets, and resort event support
- Prepared monthly visitation reports to document guest visits, potential growth, and areas of proposed guest experience
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
Photography and Sampling Manager
Hunter Douglas
Broomfield, CO
01.2015 - 01.2021
- Defined a new role overseeing centralized brand management across 27 formally independent brands for Photography and Sampling Kits
- Managed in developing 6+ sampling kits and 300+ photography annually needed for Fall and product Spring launch
- Worked closely with creative team and brand team to develop engaging visuals that met brand standards
- Established relationships with vendors to negotiate contracts to maximize production value while staying within budget parameters
- Coordinated the selection of locations, crew, equipment, props and other resources needed for each project
- Communicated effectively with brand team throughout entire production cycle providing updates on progress as well as addressing any concerns or questions they may have had.
Associate Marketing and Brand Manager
Hunter Douglas
Broomfield, CO
01.2010 - 01.2015
- Created launch plans for 3 Hunter Douglas brands that included strategic objectives, tactics for execution, timelines for completion and budget allocation
- Developed 3+ year product roadmaps to help guide the development of new products and launch by date planned
- Developed sampling kits, packaging designs and collateral for retail stores that were distributed to 15K dealers
- Managed cross-functional teams across departments, including engineering, marketing, and purchasing
- Coordinated focus groups with 100+ dealers to identified customer needs and that helped improve products
- Annually managed and attended the National Sales Meeting to train over 5,000 salespeople on the brand and new products.
Education
Bachelor of Science - Graphic Design
Tampa Technical Institute
Skills
- Project & Timeline Management
- Cross-Functional Team Leadership
- Process Improvement
- Problem Resolution
- Organizational Skills
- Stakeholder Communications
- Brand Marketing Strategy
- Product Development and Launches
- KPIs and Performance Metrics
- Budgeting and Forecasting
Timeline
Manager of Resort Marketing
Vail Resorts
12.2022 - 10.2023
Project Manager of Resort Marketing
Vail Resorts
01.2021 - Current
Photography and Sampling Manager
Hunter Douglas
01.2015 - 01.2021
Associate Marketing and Brand Manager
Hunter Douglas
01.2010 - 01.2015
Bachelor of Science - Graphic Design
Tampa Technical Institute