Dance Enthusist
Melanie Harrison
Summary
Hardworking and highly motivated Marketing Specialist with expertise in graphic design, copywriting, content development, and project management. Goal-oriented, creative, and results-driven, with a track record of enhancing online marketing campaigns and strategies. Possesses a strong work ethic, adaptability, and exceptional communication skills. Adept at working independently and rapidly acquiring new skills.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
Southern View Media
Daphne, AL
05.2023 - Current
- Managed a team of content creators responsible for producing high-quality written and visual content for use in digital marketing efforts.
- Performed keyword research and developed SEO strategies to improve organic search rankings.
- Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Developed campaigns to engage customers through multiple digital channels, including social media, email, Google Ads, Meta Ads, and Programmatic Ads.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of online initiatives.
- Conducted market research projects to identify potential customer segments and target markets.
- Prepared compelling marketing strategies through performing thorough research and understanding clients' needs.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Assistant Store Manager
Shoe Station
Spanish Fort, AL
10.2022 - 05.2023
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Maintained a safe working environment by enforcing safety regulations.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
- Delegated assignments based on team strengths to optimize floor coverage and service levels.
- Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
- Supervised cashiers in processing credit, debit and cash payments to streamline sales.
- Handled complaints from customers by empathetically listening, recording details and offering solutions.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Delegated work to staff, setting priorities and goals.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
Business Development Manager
Landscape Workshop
Foley, AL
02.2021 - 10.2022
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Created presentations to attract new business opportunities.
- Maintained a database of existing customers and prospective leads.
- Identified potential clients, built relationships, and negotiated contracts.
- Drafted proposals for prospects in response to their requests for information.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Represented the company at industry conferences, networking events, and trade shows to build brand awareness.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
Business Acquisition Specialist
AT&T Mobility
, AL
02.2019 - 02.2021
- Resolved customer issues and offered continual support throughout sales, delivery and processes.
- Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
- Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
- Delivered timely follow-up on customer requests or concerns in a professional manner.
- Provided technical support during sales process to explain complex products and services.
- Utilized creative problem solving skills when faced with difficult customer objections.
- Maintained accurate records of all sales activities in CRM software system.
- Prospected into target accounts by reaching decision-makers and building connections based on trust and industry expertise.
- Forecasted accurately and consistently met targets with tenacious pursuit of sales opportunities and warm leads.
Major Account Manager
AT&T Advertising Solutions
Birmingham, AL
01.2009 - 01.2019
- Conducted regular meetings with clients to discuss their needs and objectives.
- Utilized strong communication skills when interacting with customers at all levels.
- Collaborated with internal teams to develop effective solutions for meeting customer requirements.
- Developed and implemented successful strategies for managing major accounts.
- Assisted in developing marketing campaigns tailored specifically for major accounts.
- Developed creative strategies for upselling products or services to existing customers.
- Maintained records of customer interactions using CRM software systems.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Directed and coordinated products, services and sales activities.
- Coached, developed and motivated team to achieve revenue goals.
- Created sales presentations for potential customers.
Education
High School Diploma -
Shelby County High School
Columbiana, AL05-1988
Skills
- Customer Relationship Management (CRM)
- Project Management
- Sales Management
- Creative Problem-Solving
- Social Media Marketing
- Competitive Positioning
- Digital Marketing Management
- Salesforce CRM
- Marketing Strategies
- Multichannel Marketing
- Team Leadership
- Detail Oriented
- Campaign Development
- Business Development
- Energetic self-starter
- Sales Training
- Multi-tasking strength
- Exceptional customer service
- Relationship Building
- Positive and professional
- Negotiation Tactics
- Conflict Resolution
- Reliable and punctual
- Strategic Planning
- Building rapport
- Effective Time Management
- Goal-Oriented
- Meeting deadlines
- Listening Skills
- Teamwork and Collaboration
- Outgoing Personality
Accomplishments
- CEO Award
- Presidents Club Award
- Goal Crusher
- Peer Elected Officer
Certification
- Google Certified
- Meta Certified
- LinkedIn Advisor
References
References available upon request.
Timeline
Digital Marketing Strategist
Southern View Media
05.2023 - Current
Assistant Store Manager
Shoe Station
10.2022 - 05.2023
Business Development Manager
Landscape Workshop
02.2021 - 10.2022
Business Acquisition Specialist
AT&T Mobility
02.2019 - 02.2021
Major Account Manager
AT&T Advertising Solutions
01.2009 - 01.2019
High School Diploma -
Shelby County High School
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureHealthcare benefitsPaid time offTeam Building / Company Retreats401k matchStock Options / Equity / Profit SharingInterests
Music Connoisseur
Morning Cup of Coffee
Grandbabies
Pets
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins