MELANIE MAY
Colorado,Michigan
Summary
Strategy and results-driven digital marketer/ event planner with 7+ years of experience in small business marketing; from content creation, strategy and sales & customer success.
A professional who has built hundreds of websites, designed logos, and conducted small business marketing consultations as well as managed social media for multiple thriving organizations.
Seeking remote or hybrid office/remote position.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
SaaS Sales - Small Business Advocate
Jottful
04.2022 - Current
- Performed effectively in self-directed remote work environment
- Promoted and demonstrated new products and services to existing & new customers increasing MoM revenue growth by 25-32%
- Coordinated and facilitated meetings to determine needs of customers.
- Contributed to team objectives in fast-paced environment; Sales Team Lead within 4 months.
- Processed customer leads and inquiries via phone, email and, video communication to foster top-quality service delivery.
- Logged customer data into company CRM system to foster strong account management and rapport.
- Social Media Scheduling and Management
- Provided input for documentation on new or existing systems
- Provided guidance and work leadership to less-experienced staff.
- Skilled at working independently and collaboratively in team environment
- Proven ability to learn quickly and adapt to new situations
- Self-motivated, with strong sense of personal responsibility
- Worked well in team setting, providing support and guidance
Social Media Manager/ Consulting
Super Sonic Spreads
05.2018 - 04.2022
- Super Sonic Spreads/ That's My Jam, Posted social content, engaged with followers, and contributed to 23% growth of combined social media platforms during tenure
- Worked closely with the owner of the company to optimize the content calendar across all platforms to coincide with new marketing and product launches & company goals, increasing engagement by over 60%
- Created social content for Twitter, Instagram, and Facebook for Millennial and Gen X Markets
- Completed ongoing competitive research and benchmarking to further understand target audience and goals, including Gen Z
- Moderated user content to ensure all engagement with brand was appropriate and amplified company mission and message
- Performed rigorous A/B testing, which improved conversion rate of marketing landing pages across company by 250%
- Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors, resulting in increases in incremental revenue
Digital Marketing Manager
DBS, Inc
01.2019 - 03.2022
- Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $75,000, resulting in about $735,000 in monthly revenue
- Developed robust conditional email campaigns based on customer interactions with platform that improved retention by 33%
- Increased social media lead generation by 46% year-over-year, generating $3.5M in revenue through regular engagement with customers, partners and followers
- Created reporting around paid marketing funnels, and leveraged this to incrementally improve conversion rate by 210%
- Established in-house knowledge of marketing content leveraged by sales team to improve their conversion rate from 9% to 30%
- Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
- Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24%
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 16 hours of manual work each week
Wholesale Account Manager, Director of Operations/ Vendor Relations
Super Sonic Spreads, Jam
04.2016 - 05.2018
- Managed 57 accounts throughout United States, growth of 68%
- Exceeded annual revenue targets by average of 59% yearly
- Overhauled client onboarding processes which improved client engagement by 55%
- Grew to lead and onboard team of 3 account representatives
Colorado
The Big Wonderful / Denver Bazaar
02.2015 - 11.2017
- Executed 100+ private and publics events successfully
- Budgeted events with clients, scoping out venues that met needs, negotiating contracts to fit within budget
- Orchestrated equipment rentals and contracted staff while developing strong relations with 10+ event-related companies
- Developed streamlined communication systems, implementing use of various software platforms like Asana , boosting efficiency by 32%
- Hired support staff teams of 50+ for events, ensuring dependability and professionalism for clients
- Communicated effectively with suppliers, building mutualistic relationships and receiving discounts up to 25% on event services.
Education
Bachelor of Science - Psychology & Communications
University of Wyoming
Laramie, WYFundamentals of Tech Sales
University of Maryland - CourseEra
Remote2022
A.I., Business And The Future of Work - Course
Lund Univeristy Course - Courseera
2023
Skills
- HubSpot Certifications: Digital
- Customer Success/Support
- Marketing, Content Marketing
- Social Media Marketing, Digital
- Paid acquisition & A/B Testing
- Website design/Build/Launch
- Graphic Design
- Trends and Researching
Extra Curricular Fun
My hobbies are kayaking, reading (mostly non-fiction), archery, hiking, lake life, collecting rocks and spending time with my son & our cats. I spend time in Colorado and Michigan enjoying the outdoors.
Timeline
SaaS Sales - Small Business Advocate
Jottful
04.2022 - Current
Digital Marketing Manager
DBS, Inc
01.2019 - 03.2022
Social Media Manager/ Consulting
Super Sonic Spreads
05.2018 - 04.2022
Wholesale Account Manager, Director of Operations/ Vendor Relations
Super Sonic Spreads, Jam
04.2016 - 05.2018
Colorado
The Big Wonderful / Denver Bazaar
02.2015 - 11.2017
Bachelor of Science - Psychology & Communications
University of Wyoming
Fundamentals of Tech Sales
University of Maryland - CourseEra
A.I., Business And The Future of Work - Course
Lund Univeristy Course - Courseera