Summary
Overview
Work History
Education
Skills
Languages
Timeline
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MELANIE LOPEZ

MELANIE LOPEZ

Miami,US

Summary

Marketing Director with 10+ years of experience helping brands in wellness, healthcare, fashion, and lifestyle connect with people in meaningful ways. Known for blending data and creativity to deliver campaigns that resonate and drive growth—achieving 25%+ brand awareness gains, 15% boost in bookings, and 45% engagement growth while building audiences of 20K+. Proven track record in paid media, influencer partnerships, and content strategies that consistently deliver 30%+ email open rates and measurable ROI. Equally comfortable shaping big-picture strategy and rolling up my sleeves to make it happen.

Overview

11
11
years of professional experience

Work History

Marketing Director

Integrated Medicine
02.2024 - Current
  • Developed and executed full-scale marketing strategies for multiple wellness brands, driving a 25% increase in brand awareness
    and 15% boost in client bookings within the first quarter.
  • Built and managed social media calendars, increasing Instagram engagement by 45% and growing follower base by 20K+
    across platforms.
  • Produced branded assets (flyers, brochures, digital ads, email campaigns) that generated consistent 30%+ open rates.
  • Directed photo and video shoots, delivering high-quality content aligned with brand identity.
  • Reported marketing performance to CEO/shareholders, providing data-driven recommendations that shaped quarterly budgets.

Influencer Marketing Coordinator

Agent84
01.2022 - 03.2023
  • Oversaw influencer partnerships from outreach to post-campaign analytics for a women's fashion athleisure line.
  • Negotiated contracts and developed creative briefs to align content with seasonal campaign goals and product launches.
  • Managed an influencer roster of 50+ creators, facilitating product gifting, brand collaborations, and event seeding.
  • Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
  • Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
  • Educated followers on the latest industry trends while promoting products that aligned with their needs and preferences.

Marketing Manager

MK Marketing
01.2019 - 01.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Social Media Marketing Specialist

Phantom Auto
03.2015 - 01.2019
  • Captured, edited, and uploaded inventory photos and videos to dealership website and third-party platforms. Wrote vehicle descriptions, promotional captions, and blog-style posts to highlight specials and events.
  • Created weekly promotional campaigns across Facebook, Instagram, and Craigslist to drive traffic and leads.
  • Maintained consistent branding across all platforms to increase trust and visual appeal.
  • Analyzed performance data and implemented changes to improve lead conversion rates.

Education

Bachelors - Marketing

University of Nevada-Las Vegas
Las Vegas, NV
05.2019

Skills

  • Strategic Campaign Planning
  • Paid Advertising (Google & Meta)
  • Social Media Growth & Engagement
  • Creative Direction
  • Influencer & Partnership Management
  • Branding & Visual Design Oversight
  • Email Marketing & Automation
  • Performance Analytics & Reporting
  • Event Marketing
  • Content Creation

Languages

Spanish
Professional Working

Timeline

Marketing Director

Integrated Medicine
02.2024 - Current

Influencer Marketing Coordinator

Agent84
01.2022 - 03.2023

Marketing Manager

MK Marketing
01.2019 - 01.2022

Social Media Marketing Specialist

Phantom Auto
03.2015 - 01.2019

Bachelors - Marketing

University of Nevada-Las Vegas

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