Melanie Morón
Kansas City,MO
Summary
Results-oriented Marketing Specialist with 2 years of proficiency in developing creative marketing materials for diverse projects. Eager and dedicated professional with strong organizational abilities, poised to contribute to team success in achieving company objectives.
Overview
2
2
years of professional experience
Work History
Digital Content Specialist
SCAD Media
08.2022 - 01.2024
- Collaborated with 10+ clients and teams to create content strategies to increase online visibility and engagement across multiple digital platforms.
- Optimized web copy and SEO strategies for better user experience, leading to longer session durations and lower bounce rates.
- Conducted thorough research on industry trends and competitor analysis, informing the development of targeted content strategies.
- Managed editorial calendars for timely publication of blog articles, newsletters, and social media posts.
- Developed content for international trade shows for a sustainable packaging company.
Digital Content/ Marketing Intern
SCAD Media
04.2022 - 08.2022
- Researching and crafting ideas for clients in the legal, packaging, food, and cleaning industry.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Scheduled social media postings to 5+ clients to advertise products and generate site traffic.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
Leasing and Marketing Coordinator
The Griffin
12.2021 - 06.2022
- Facilitated a smooth move-in experience for new tenants through clear communication on requirements and expectations.
- Assisted the leasing process for prospective tenants, ensuring timely completion of application materials and background checks.
- Organized community events for residents to foster a sense of belonging within the property community.
- Conducted property tours for potential tenants, showcasing amenities and highlighting unique features of the community.
- Presented marketing ideas to engage with the University of Florida and Santa Fe College students.
- Ensured consistent brand messaging across the apartment's social media posts.
Education
Bachelor of Arts - Public Relations
University of Florida
Gainesville, FL05.2023
Associate of Arts -
Pasco Hernando State College
New Port Richey, FL05.2021
Skills
- Copywriting
- Brand Awareness
- Social Media Marketing
- Email Marketing
- Content Strategy Development
- Customer Relations
Languages
Spanish
Native or Bilingual
Timeline
Digital Content Specialist
SCAD Media
08.2022 - 01.2024
Digital Content/ Marketing Intern
SCAD Media
04.2022 - 08.2022
Leasing and Marketing Coordinator
The Griffin
12.2021 - 06.2022
Bachelor of Arts - Public Relations
University of Florida
Associate of Arts -
Pasco Hernando State College