Melanie M. Parker
Camden,DE
Summary
Business professional, experienced at working in a fast paced, high-pressured environment demanding strong organizational, technical, and cross-functional communication skills, combined with 8+ years of experience in management and marketing. Self-motivated, trustworthy, dedicated, and committed to strong customer service with both internal and external customers.
Overview
12
12
years of professional experience
Work History
Branch Manager
Enterprise Rent-A-Car
10.2024 - Current
Branch Manager
Enterprise Rent-A-Car
11.2023 - 10.2024
Branch Manager
Enterprise Rent-A-Car
09.2019 - 11.2023
- Direct all aspects of branch operations including fleet management, staffing, customer service, sales and profitability.
- Supervise and develop numerous teams of Management Trainees and Assistant Managers through hands-on-coaching, training and performance evaluations.
- Manage vehicle fleet logistics, including inventory control, maintenance scheduling and maximizing fleet utilization and ROI.
- Drive customer satisfaction by ensuring prompt, courteous service and resolving escalated customer concerns in a timely and professional manner.
- Conduct daily business planning and strategy sessions to meet revenue and growth growth targets.
- Partner with local businesses and dealerships to grow the branch's corporate account base.
- Oversee compliance with safety, insurance, and regulatory guidelines related to vehicle rentals and fleet operations.
- Lead, mentor and develop high-performing employees while driving productivity and professional growth.
- Monitor key performance indicators (KPI’s) and implement process improvements to achieve operational excellence.
Assistant Branch Manager
Enterprise Rent-A-Car
08.2018 - 09.2019
- Coordinated fleet logistics by monitoring vehicle availability, scheduling maintenance, and collaborating with detail and service teams to uphold fleet readiness.
- Coached and developed a team of Management Trainees and Customer Service Representatives through hands-on training, regular feedback sessions and performance reviews.
- Drove revenue growth by supporting sales initiatives, upselling insurance products, GPS, and ancillary services, while nurturing relationships with local corporate and leisure accounts.
- Ensured strict adherence to company policies and regulatory requirements, including rental agreements, insurance protocols and safety guidelines.
- Resolved escalated customer service issues promptly and professionally, maintaining high ESQI scores and fostering repeat business.
Management Trainee
Enterprise Rent-A-Car
09.2017 - 08.2018
- Completed comprehensive training in business operations, sales, customer service, fleet management and leadership development.
- Delivered exceptional customer service by efficiently handling rental transactions, resolving issues and ensuring a smooth rental experience.
- Learned to drive branch profitability through effective sales of protection products, upgrades and other revenue generating services.
- Participated in local marketing efforts to build relationships with corporate accounts and grow customer base.
- Consistently achieved and exceeded individual sales goals and contributed to high customer satisfaction scores (ESQI).
Store Manager
Hollister Co.
10.2014 - 09.2017
- Directed all aspects of store operations, including staffing, visual merchandising, inventory control, and sales performance.
- Led, trained, and developed a diverse team of 3 assistant managers, 10 brand representatives, 20 stock associates and 70+ associates during holiday seasons to ensure a high-performance culture.
- Achieved and exceeded sales goals by analyzing KPIs, optimizing floor layouts, and implementing effective sales strategies.
- Delivered exceptional customer service by fostering a welcoming environment and leading by example on the sales floor.
- Maintained flawless visual merchandising in alignment with Hollister’s brand standards and seasonal promotions.
- Managed payroll, scheduling, and labor costs to maximize efficiency and profitability while ensuring adequate staffing levels.
Assistant Store Manager
Hollister Co.
06.2013 - 10.2014
- Supported the Store Manager in overseeing daily store operations, including opening/closing procedures, cash handling, and team supervision.
- Coached and developed sales associates to deliver excellent customer service and achieve individual and team sales goals.
- Monitored and analyzed sales metrics and inventory levels to drive performance and support merchandise planning.
- Ensured brand consistency by maintaining visual merchandising standards and executing promotional floor sets.
- Addressed and resolved customer concerns promptly and professionally, ensuring a positive shopping experience.
Education
Bachelor of Science - Business Administration
Delaware State University
Dover, DE05.2013
Skills
- Effective Team Leadership
- Branch Operations Management
- Customer Service
- Team Development
- Microsoft Office
- Coaching and Mentoring
- Excellent Work Ethic
Affiliations
- August 2009 - May 2013 Dean’s List | Delaware State University
- August 2011 - May 2013 National Collegiate Honor Society
- April 2012 - May 2013 International Honor Society | Beta Gamma Sigma
Timeline
Branch Manager
Enterprise Rent-A-Car
10.2024 - Current
Branch Manager
Enterprise Rent-A-Car
11.2023 - 10.2024
Branch Manager
Enterprise Rent-A-Car
09.2019 - 11.2023
Assistant Branch Manager
Enterprise Rent-A-Car
08.2018 - 09.2019
Management Trainee
Enterprise Rent-A-Car
09.2017 - 08.2018
Store Manager
Hollister Co.
10.2014 - 09.2017
Assistant Store Manager
Hollister Co.
06.2013 - 10.2014
Bachelor of Science - Business Administration
Delaware State University
Similar Profiles
Gerald SneedGerald Sneed
Senior Truck Account Specialist at Enterprise Rent-A-Truck/Enterprise Rent-A-CarSenior Truck Account Specialist at Enterprise Rent-A-Truck/Enterprise Rent-A-Car
Casteadel K. Webb JrCasteadel K. Webb Jr
Management Trainee at Enterprise Rent-A-Car, Enterprise Holdings, Inc, Car Rental AgencyManagement Trainee at Enterprise Rent-A-Car, Enterprise Holdings, Inc, Car Rental Agency
Matt MurphyMatt Murphy
Assistant Manager at Enterprise Holdings, Enterprise Rent-A-CarAssistant Manager at Enterprise Holdings, Enterprise Rent-A-Car
Luis LopezLuis Lopez
Auto Detailer/Porter at Car Prep at Enterprise Rent a CarAuto Detailer/Porter at Car Prep at Enterprise Rent a Car
Bonnizu ScharonBonnizu Scharon
Outpatient Therapist at Delaware Guidance ServicesOutpatient Therapist at Delaware Guidance Services