Integrated Marketing Manager
Collegium
Costa Mesa, CA
- Produced and managed 25+ digital campaigns across social platforms and web, increasing brand reach by 60% and driving audience engagement up by 35% in six months.
- Led end-to-end UX and UI design for web applications, improving user retention by 79% through clear, human centered storytelling and interface design.
- Conducted 25+ user interviews and usability tests to inform campaign strategy; used findings to improve task flows and boost click through rates by 38%.
- Owned content calendar and coordinated cross functionally with designers, creatives, and marketing teams to ensure timely and brand consistent asset delivery across platforms.
- Directed art direction, set design, and casting for 100+ creative assets, delivering cohesive messaging and compelling visual narratives.
- Managed inventory and created 100+ bills of materials (BOMs), improving internal processes and reducing production delays by 35%.
