Summary
Overview
Work History
Education
Skills
Timeline
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MELANIE OHARA

Charleston,USA

Summary

20 years of customer success, account management and sales experience with a proven track record of developing and nurturing key portfolio partnerships, improving client satisfaction, and driving customer expansion.

Overview

24
24
years of professional experience

Work History

Director Of Strategic Partnerships

Straighter Line
11.2022 - 02.2024
  • Developed and nurtured key portfolio partnerships, resulting in a 20% boost in both customer retention and revenue
  • Designed and delivered training sessions, templates and resources that increased customer utilization by 50%
  • Improved client satisfaction by 80% through development and integration of internal system, streamlining client needs management
  • Collaborated with cross-functional team to develop best practices and frameworks for customer success management, leading to improved account management and increased product adoption and engagement
  • Led portfolio-wide initiatives to provide guidance and support, resulting in improved operational excellence and increased customer expansion
  • Optimized CS KPIs and drove product adoption and engagement, resulting in a 25% reduction in churn and driving customer expansion
  • Facilitated workshops, webinars and networking events for portfolio company leaders to share best practices and drive operational excellence
  • Analyzed and implemented a sales strategy to engage prospective clients and grew new partnerships by 15%

Marketing Director

Keller Williams Realty
10.2018 - 04.2022
  • Analyzed marketing conditions and competitor performance to uncover growth opportunities
  • Increased sales and profit through strong focus on audience engagement and brand awareness
  • Created programs successful in generating quality leads and driving sales revenue

Director

Sales And Innovation
03.2003 - 05.2007
  • Successfully launched and strategically directed the Communications Executive Council membership, resulting in a 50% increase in membership and a 25% increase in revenue for the company
  • Onboarded and provided scalable best practices, with tactical recommendations using up-to-date research to ensure client satisfaction
  • Our partnership of Fortune 500 companies included Shell, Unilever, Rolls-Royce, Cadbury, BAE, HSBC, Tesco, Barclays, etc
  • Effectively oversaw annual plan and Member Services strategic direction, generating $18 million in revenue and 85% renewal rate
  • Led a team of 12 to successfully manage communications for 400 member companies resulting in a 20% increase in membership renewals and introduction of new memberships to Executive Board
  • Trained & led London team to hit 40 staff, resulting in 84% renewal rate & 10% price increase for 16 memberships.

Director Of Sales And Marketing

Corporate Executive Board
01.2000 - 05.2007
  • The Corporate Executive Board, acquired by Gartner in 2017, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Strategy, R&D, Procurement, Legal, and Compliance functions globally
  • Successfully launched and strategically directed the Communications Executive Council membership, resulting in a 50% increase in membership and a 25% increase in revenue for the company
  • Onboarded and provided scalable best practices, with tactical recommendations using up-to-date research to ensure client satisfaction
  • Our partnership of Fortune 500 companies included Shell, Unilever, Rolls-Royce, Cadbury, BAE, HSBC, Tesco, Barclays, etc
  • Effectively oversaw annual plan and Member Services strategic direction, generating $18 million in revenue and 85% renewal rate
  • Led a team of 12 to successfully manage communications for 400 member companies resulting in a 20% increase in membership renewals and introduction of new memberships to Executive Board
  • Trained & led London team to hit 40 staff, resulting in 84% renewal rate & 10% price increase for 16 memberships.

Director

Member Services, Human Resources Practice
01.2002 - 03.2003
  • Direct management of 250 top tier corporate accounts representing $10 million in firm annual revenue
  • Achieved top 10 revenue renewal rate of 89%

Senior Manager

Member Services, Corporate Leadership Council
02.2000 - 01.2002
  • Managed 130 tier-one corporate accounts representing $5 million in firm revenue annually
  • Achieved top 5 revenue renewal rate of 85%

Education

Bachelor Of Arts - Spanish And Political Science

Unvidersidad De Centro Norte
Seville, Spain

Skills

  • Analytical and Critical Thinking
  • Best Practice
  • Client Segmentation
  • Communication
  • Contract Negotiation
  • CRM Software Proficiency
  • Cross Functional Skills
  • Cross-departmental Alignment
  • Customer Relationship Management
  • Customer Retention Strategies
  • Data Analysis
  • Decision Support Systems
  • HubSpot Software
  • Launch Management
  • Management
  • Marketing
  • Market Penetration
  • Offer Development
  • Presentation
  • Proven Track Record
  • Relationship Building
  • Research and Development
  • Revenue Estimation and Generation
  • Sales Drive
  • Slack Software
  • Social Media Platforms
  • Strategic Partnership
  • Strategic Planning
  • Teamwork
  • Technical Competency
  • Upselling and Cross Selling
  • User Engagement

Timeline

Director Of Strategic Partnerships

Straighter Line
11.2022 - 02.2024

Marketing Director

Keller Williams Realty
10.2018 - 04.2022

Director

Sales And Innovation
03.2003 - 05.2007

Director

Member Services, Human Resources Practice
01.2002 - 03.2003

Senior Manager

Member Services, Corporate Leadership Council
02.2000 - 01.2002

Director Of Sales And Marketing

Corporate Executive Board
01.2000 - 05.2007

Bachelor Of Arts - Spanish And Political Science

Unvidersidad De Centro Norte

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MELANIE OHARA