Melanie Rego
Miami,FL
Summary
Hardworking candidate with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Assistant
M2 Communications
01.2023 - 06.2023
- Created and presented pitch materials, proposals and presentations..
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
Marketing Associate
Sunbright Health Clinic
02.2020 - 01.2023
- Managed as a team all administrative functions for the marketing divisions while overseeing accounting management with annual sales of $234,000.
- Created customer relationship-building system which increased revenue by 10%. As a team, integrated branch planning in compliance with a corporate mission statement.
- Prepared approximately 25 patient files a day, 15 daily insurance verifications, created brochures, and assisted in writing reports.
- Provided customer service excellence through planning and coordinating of special events and conferences while meeting expectations.
- Edited website content and database to keep information correct and up-to-date.
- Performed ongoing analysis to develop and advance future marketing strategies while gaining exposure to the campaign.
Lead Sales Associate
Lowes
10.2019 - 02.2020
- Worked as lead associate selling roofs, bathrooms, windows, gutters, and HVAC equipment.
- Recognized for sales exceeding $5,000 and gained recognition as well as commission in the process.
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Helped customers complete purchases, locate items, and join reward programs.
- Answered questions about store policies and addressed customer concerns.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Refunded payments for returned items, processed exchanges, and offered store credit to achieve customer satisfaction.
Education
BBA - Marketing
Saint Thomas University
Miami Gardens, FL05.2023
Skills
- Entrepreneurial Work Ethic
- Web Analytics Tracking
- Redirect Monitoring
- Channel Optimization
- Fluent in Spanish and English
- Beginner in French
- Excellent verbal and communication skills
- Microsoft Word Office Suite
- Good documentation skills
- Premiere Pro Editing
Certification
- (CPOS) Certified Procurement Operations Specialist- Pending July 31, 2023
Timeline
Digital Marketing Assistant
M2 Communications
01.2023 - 06.2023
Marketing Associate
Sunbright Health Clinic
02.2020 - 01.2023
Lead Sales Associate
Lowes
10.2019 - 02.2020
BBA - Marketing
Saint Thomas University
- (CPOS) Certified Procurement Operations Specialist- Pending July 31, 2023
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