Hi, I’m
Melanie Ropp
Charleston,SC
Summary
Ambitious Senior Account Manager with a tenacity for increasing profits and maintaining client relationships through persuasion and fantastic communication. Dedicated to innovation, forward-thinking and modern sales techniques used to cultivate a productive workspace and long-lasting client and customer relations.
Overview
13
years of professional experience
Work History
The Goat Agency
Senior Account Manager
04.2022 - Current
Job overview
- Expanded market share by identifying new business opportunities and securing high-value, enterprise accounts.
- Successfully head up and seamlessly lead 5-6 accounts simultaneously
- Successfully lead on 2-3 Gold/Platinum accounts simultaneously
- Achieved 50% YoY growth of clients
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Delivered sales presentations and pitches to clients and agencies.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Evaluated campaign performance against KPIs, making timely adjustments to optimize results and ROI for clients.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
King & Columbus Agency
Account Supervisor
01.2020 - 04.2022
Job overview
- Top New Business Sales
- Using an Omni-Channel approach, grew Golf Memberships in a private community by 30% and grew revenue by 40%, exceeding the client's goal
- Top Revenue Producer
- Grew a difficult vertical, CBD, in revenue by 318% through SEM and Email Campaigns
- High client retention rate
- Managed the planning of digital marketing campaigns for regional accounts while communicating with clients, management, internal departments, and vendors to coordinate overall marketing efforts
- Responsible for evaluating the effectiveness of client programs and recommending improvements or additional services as appropriate
- Responsible for presenting quarterly and yearly reports to key stakeholders
- Executed annual performance appraisals for account managers, project managers, and creative director.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
Digico Agency
Account Manager
01.2019 - 01.2020
Job overview
- Led the company and all clients of the agency, focusing on eCommerce and Medical
- Led team to increase client brand awareness and created brand-based strategic marketing plans that were omnichannel focused
- Collaborated internally to manage projects and timelines
- Lead new client kick-off meetings, internally and externally, to initiate digital marketing campaigns with defined KPIs and tactics
- Trained project managers to understand all digital concepts, how to communicate effectively to the team, how to demonstrate organizational skills and extreme attention to detail, and how to create timelines.
The Post & Courier
Advertising Sales Manager
01.2018 - 01.2019
Job overview
- Company-wide Leadership Award
- Grew a previously failing department 130% YOY
- Grew the digital department 202% YOY
- Grew the real estate readership from 57,561 to 165,644 in under 6 months
- Responsible for training the teams on sales techniques, digital advancements/software, effective pipelines, and digital trends
- Created program strategy and successful vertical-specific packages, as each industry has different KPIs to measure
- Improved each department by achieving growth and hitting sales targets for print, digital, and special initiatives
- Was real estate editor, as content is a huge part of growing a loyal readership and creating a high-quality product that is more valuable to an advertiser.
The Post And Courier
Digital Sales Specialist
01.2017 - 01.2018
Job overview
- Grew the Digital Department 114% YOY
- Grew the Retail Team Revenue 112% YOY
- Top Revenue Producer
- The goal was to stay on top of digital trends and to use that knowledge to help local businesses increase brand awareness, promote company products and services, and drive quality leads
- Obtained experience in achieving goals for clients across a wide array of industries
- Was the thought leader in creating program strategy and was a client advocate for new technologies, platforms, and programs
Ropp & Steedley Realtors
Realtor
01.2012 - 01.2017
Job overview
- Part owner of the business
- Top Producer
- Designed the logo, brand guide, and collateral as well as developed the website to include home listing search
- Managed all facets of the real estate business while attending college full-time
- Demonstrated strong negotiation skills while drafting contracts for both buyers and sellers
- Ensured legal accuracy while preparing contracts and addendums
- Produced weekly marketing reports for listing clients
- Used inbound marketing to drive qualified leads through Hubspot and the website
- Created market analysis reports for listing clients to justify the list price
- Provided professional photography to listing clients.
Elaine Brabham And Associates
Marketing Director
01.2011 - 01.2015
Job overview
- Managed over 40 agents and handled all marketing responsibilities for the brokerage and individual agents
- Developed quarterly marketing and social media strategy that resulted in consistent sales and agent recruitment
- Conducted tech seminars to assist each agent in understanding new and relevant tools to help them succeed
- Designed all print and digital marketing and developed the website.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
College of CharlestonCharleston, SC
Bachelor of Arts from Communication
01.2017
University Overview
- Real Estate Minor
- Photography Minor
- Member of Real Estate Club
Trident Technical CollegeCharleston
Associate's Degree from GRAPHIC DESIGN
01.2014
Skills
- Adobe: Photoshop, Lightroom, Illustrator, InDesign
- Excellent Negotiation Skills
- Strategic Planning
- Customer Relations
- Digital Marketing
- Relationship building
- Contract management
- Cross-functional collaboration
- Sales forecasting
- Performance monitoring
- Conflict resolution
- CRM and Inbound Marketing
- Shopify Wordpress: Divi, Elementor, WooCommerce
- Email Marketing: MailChimp, Constant Contact, Hubspot, Klaviyo
- Project Management: Monday, Basecamp, Freshdesk, Ravetree, Trello, Jira
- Paid Social Media Advertising
- Google: Analytics, Ads, Tag Manager, YouTube Ads, Search Console, MyBusiness
- SEO Building & Strategy
- SEMRush
- Targeted Banner Ads
- IDX Implementation
- Data Analyzation
- RFP Proposals
- Paid Media: Search Engine Marketing
- Shopify
- Creative Briefs
- Winmo - Sales Prospecting Tool
- Targeted Banner Ads
- IDX Implementation
- Data Analyzation
- RFP Proposals
- Paid Media: Search Engine Marketing
Digital Certifications
- Advanced Google Analytics
- Adwords Fundamentals
- Google Digital Sales
- Google Fundamentals of Digital Marketing
- Google Tag Manager
- Yext Certified
- Extended Reach Pro - Simpli.fi
- Hubspot Inbound Marketing
- Hubspot Content Marketing
- Hubspot Digital Marketing
- YouTube Certification
- Semrush SEO Toolkit
- Machine Learning
- Getting Started with Python
Guest Lecturer
College of Charleston, 66 George St, Charleston, SC, 29424, 2019, 2021
Awards
Account Manager of the Month - May 2023
Goat of the Month - July 2022
Charleston's Finest - Finalist June 2018
Top New Business Revenue for the Year - January 2022
Top Revenue Producer for the Year - January 2022
Top New Business Revenue for the Year - December 2020
Top Revenue Producer for the Year - December 2020
Leadership Award - April 2019
Top Retail Revenue Producer - November 2018
Top Revenue Producer - November 2018
Top Producing Real Estate Agent - 2015
Team Player of the Year - 2012, 2014
Volunteer Experience
- Trident United Way
- Salkehatchie Summer Service
Timeline
Senior Account Manager
The Goat Agency
04.2022 - Current
Account Supervisor
King & Columbus Agency
01.2020 - 04.2022
Account Manager
Digico Agency
01.2019 - 01.2020
Advertising Sales Manager
The Post & Courier
01.2018 - 01.2019
Digital Sales Specialist
The Post And Courier
01.2017 - 01.2018
Realtor
Ropp & Steedley Realtors
01.2012 - 01.2017
Marketing Director
Elaine Brabham And Associates
01.2011 - 01.2015
College of Charleston
Bachelor of Arts from Communication
Trident Technical College
Associate's Degree from GRAPHIC DESIGN
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