Melanie Sabillon
Carmel,NY
Summary
Diligent Assistant Media Buyer with solid foundation in media buying and strategic planning. Proven ability to optimize advertising budgets and develop critical negotiation and analytical skills in fast-paced advertising environment. Has supported successful quarters for diverse clients. Expertise in budget management and media planning as well as operations and marketing campaigns.
Overview
3
3
years of professional experience
Work History
Assistant Media Buyer
ITN Networks
10.2023 - Current
- Monitored campaign performance closely, making adjustments as needed to optimize results.
- Supported senior buyers in executing large-scale media buys across various channels and platforms.
- Managed invoice reconciliation process, ensuring accurate billing and timely payments to vendors.
- Ensuring media schedules and delivery goals are met throughout the quarter.
- Enhanced client relationships by effectively negotiating media contracts and securing optimal placements.
- Juggled multiple projects, discrepancies and several clients at time successfully and always met tight deadlines.
- Maintained detailed records of all media transactions, enabling efficient tracking and reporting on campaign performance metrics.
Social Media Marketing Intern
Poplinen
01.2023 - 06.2023
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Increased brand visibility by crafting and implementing creative social media campaigns.
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
- Managed influencer outreach and gifting programs
- Created and maintained lists of media contacts and produced product pitches
- Developed and deployed content marketing strategies to improve organic search traffic.
Marketing Intern
Fortune & Frame
06.2022 - 08.2022
- Conducted Business to Business operations and vendor outreach
- Collaborated with sales team to create marketing materials that clearly communicated product benefits.
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in the planning and execution of successful product launch events.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
Education
Bachelor of Science - Business Marketing-Fashion Merchandising
Marist College
Poughkeepsie, NY05.2023
Skills
- Microsoft Office mastery
- Google Analytics experience
- Media buying expertise
- Canva
- Content Management
- Time Management
- Teamwork and Collaboration
- Multitasking
- B2B Sales
- Marketing Strategies
- Power BI
Timeline
Assistant Media Buyer
ITN Networks
10.2023 - Current
Social Media Marketing Intern
Poplinen
01.2023 - 06.2023
Marketing Intern
Fortune & Frame
06.2022 - 08.2022
Bachelor of Science - Business Marketing-Fashion Merchandising
Marist College
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