Melanie Spurrier
Cincinnati,OH
Summary
Analytics leader with experience in prescription therapeutics and OTC. Known for fostering a culture of ownership and accountability. Passionate about consolidating insights across data sources to provide actionable insights. Proven track record in Primary Research, Secondary Data (panel, POS Pharmacy Sales, shipments, Nielsen).
Overview
22
22
years of professional experience
Work History
Vice President, Strategy and Insights
PATIENTPOINT
01.2023 - Current
- Lead a team of 20+ analytic professionals, including Client Strategy, Operational, and Data Science focus
- Enable the team to develop and expand relationships and surpass customer expectations to drive revenue through renewal and expansion
- Act as the voice of the customer with the product team, ensuring new products meet customer needs
- Collaborate with the marketing team to create materials to increase brand trust
- Brought stability to a team with excessive leadership turnover by providing role clarification, establishing clear communication to underperforming teammates, and empowering teammates to own their functions and projects
- The result is a healthier, better functioning team as shown by increased collaboration and excellent feedback from internal stakeholders
- Updated legacy processes no longer serving the organization, including a full vendor RFP and addition of formal project tracking
- The result is increased project capacity and improved client relationships.
Associate Principal
DEFINITIVE HEALTHCARE
06.2021 - 01.2023
- Establishing roles and responsibilities for the Customer Success role and maintaining the role as a go-to in account management and client service for global accounts
- Defining and documenting client onboarding best practices for varying pharma SaaS clients
- Establishment of reporting for contract and renewal conversations, leading to improved client engagement and contract renewal
- Approach conversations and contract execution with an ear for continued relationships, ensuring clients maintain an overall positive view of the organization
- Coordinate client training and rollout of platform adoption, customizing the rollout based on varying levels of client engagement and leadership support
- Collaborate on, track, and consolidate requested platform modifications from clients and internal teams.
Director, Strategy and Insights
PATIENTPOINT
01.2016 - 06.2021
- Used automation, documentation, and shared efficiencies to scale the department with company growth, providing a 200% increase in projects flowing through my team without incurring additional cost
- Championed a research methodology change leading to revenue increases of approx
- 10-25% per contract
- Initiated a cross functional tool optimizing contracts, leading the project from initial specs to adoption
- Led a team of analysts through the planning and execution of promotion evaluation, encouraging problem solving and relationship building
- Maintained my department’s position as go-to internal problem solvers, using varying data sources to answer questions for internal stakeholders and coaching others to do the same
- Used syndicated healthcare data to evaluate promotional effectiveness and help brands maintain market position and growth
- Coordinated with cross-functional partners to optimize processes and expose areas of opportunity to develop best practices for new initiatives and methodologies
- Ensured continuous improvement of deliverables provided by my team by maintaining a healthy skepticism of established processes.
Manager, Analytics, Insight & Strategy
PATIENTPOINT
06.2013 - 12.2015
- Responsible for leading 4 analysts, providing job clarity in a quickly growing department
- Presented research findings to clients and Executive team to guide company goals.
Senior Marketing Research Analyst
PATIENTPOINT
03.2012 - 05.2013
- Took over responsibility of managing the timing and details of all client driven quantitative research
- Proven success implementing process changes for the department, making sure direct reports understood changes and requirements so transitions went smoothly.
Marketing Research Analyst
PATIENTPOINT
06.2009 - 02.2012
- Responsible for coordination, execution, and evaluation of 3rd party customized research with vendors
- Met and gained alignment to research methodologies with clients while developing positive relationships.
Senior Research Analyst, Client Consulting
THE NIELSEN COMPANY
04.2008 - 03.2009
- Responsible for the analysis of CPG market research projects, including Year 1 and Year 2 sales forecasting, evaluation of new product sustainability, concept screening, and key driver/limiter analysis
- Main point of contact with clients regarding discussion of study objectives and all analysis-based issues
- Coordinated with internal team to ensure client expectations and timing were met – this involved setting up data processing specifications and communicating additional diagnostics required.
Project Director
KNOWLEDGE NETWORKS/PROMOTION DECISIONS
06.2004 - 04.2008
- Managed the execution of custom CPG market research projects including direct mail and in-store communication projects using shopper data, controlled store testing, and in-store interviewing
- Acquired and formatted store and shopper data and performed analysis using store data
- Handled all aspects of controlled store tests: hiring and training of outside field agencies, store setup, and maintenance of test conditions.
Project Director
ACUPOLL RESEARCH, INC.
02.2003 - 06.2004
- Responsible for questionnaire writing, data collection, and results evaluation
- Acted as the point of contact between clients and internal teammates.
Education
MBA - Master of Business Administration
XAVIER UNIVERSITY
Cincinnati, OH01.2014
BS - Bachelor of Science in Decision Sciences & Business Economics
MIAMI UNIVERSITY
Oxford, Ohio01.2002
Skills
- Coaching and Mentoring
- Risk Management
- Data Analysis
- Performance monitoring
- Relationship Building
- Process Improvement
- Decision-Making
- Forecasting
- Market Research
- Performance Improvement
- Procedure Implementation
Timeline
Vice President, Strategy and Insights
PATIENTPOINT
01.2023 - Current
Associate Principal
DEFINITIVE HEALTHCARE
06.2021 - 01.2023
Director, Strategy and Insights
PATIENTPOINT
01.2016 - 06.2021
Manager, Analytics, Insight & Strategy
PATIENTPOINT
06.2013 - 12.2015
Senior Marketing Research Analyst
PATIENTPOINT
03.2012 - 05.2013
Marketing Research Analyst
PATIENTPOINT
06.2009 - 02.2012
Senior Research Analyst, Client Consulting
THE NIELSEN COMPANY
04.2008 - 03.2009
Project Director
KNOWLEDGE NETWORKS/PROMOTION DECISIONS
06.2004 - 04.2008
Project Director
ACUPOLL RESEARCH, INC.
02.2003 - 06.2004
MBA - Master of Business Administration
XAVIER UNIVERSITY
BS - Bachelor of Science in Decision Sciences & Business Economics
MIAMI UNIVERSITY
Similar Profiles
MITCHELL K. BARANMITCHELL K. BARAN
Director of Strategy at PatientPointDirector of Strategy at PatientPoint
Cailean NesbitCailean Nesbit
Associate Product Manager at PatientPointAssociate Product Manager at PatientPoint
Angel CuffelAngel Cuffel
Director of Business Development at Patient Guide Solutions (previously PatientPoint)Director of Business Development at Patient Guide Solutions (previously PatientPoint)
Jaylin WilliamsJaylin Williams
Automotive Sales Professional at Jeff Wyler Fairfield AutomallAutomotive Sales Professional at Jeff Wyler Fairfield Automall
Yanna HarrisYanna Harris
Store Team Lead at Goodwill IndustriesStore Team Lead at Goodwill Industries