Kristina Johnson
Folsom,CA
Summary
Experienced and accomplished VP of Sales, recognized for delivering tailored solutions to customers. A seasoned sales management professional with a remarkable track record in leading the market with industry-leading cloud-based access control and video security solutions. Skilled at devising and implementing sales strategies, inspiring teams, and cultivating strong relationships to secure new business opportunities. Proficient in analyzing customer requirements and delivering tailored technical solutions that consistently exceed expectations. Results-oriented with a deep commitment to delivering high-quality outcomes.
Overview
22
22
years of professional experience
1
1
Certification
Work History
SENIOR REGIONAL SALES MANAGER
Motorola Solutions
05.2022 - Current
- Developed and implemented sales strategies to increase market share and profitability in the cloud-based mobile access control and video Security
- Cultivated relationships with key customers to ensure customer satisfaction and loyalty
- Coordinated efforts between field representatives and corporate office for successful implementation of new initiatives and strategies
- Managed a team of 13 regional sales representatives and consistently achieved high sales targets
- Maintained accurate records of all transactions made by regional staff members
- Organized trade shows and events in order to promote products in the region
- Analyzed customer data to identify trends, risks, and opportunities for growth
- Developed and pursued a pipeline of new business opportunities, expanding partnerships and presence
- Traveled for in-person meetings with customers and partners, developing key relationships
- Identified potential new markets for products and services offered by the organization
- Conducted regular training sessions with sales team members to ensure effective sales techniques were used
- Provided coaching and feedback to staff on an ongoing basis in order to improve job performance.
STRATEGIC BUSINESS DEVELOPMENT MANAGER
FirstCall CSS
08.2014 - 05.2022
- Managed a team of 9+ regional sales directors to exceed monthly targets for new customers acquired and revenue generated
- Recruited, trained, mentored and coached a high-performing sales team focused on delivering superior results
- Utilized data-driven analysis to identify market trends and develop effective strategies for success
- Created comprehensive reports detailing current market conditions and future projections
- Negotiated contracts with vendors and suppliers to maximize profitability
- Coordinated cross-functional teams to optimize operational efficiency in the development process
- Designed comprehensive marketing campaigns to promote products and services across all channels
- Identified potential new markets and developed strategies for entry into those markets
- Developed long-term plans for product and service expansion based on market needs
- Performed financial analyses of existing operations and proposed investments
- Managed multiple projects simultaneously, ensuring timely completion of objectives
- Established metrics for measuring performance goals such as ROI, customer satisfaction
- Conducted regular performance reviews with individual sales representatives to ensure achievement of objectives set forth in annual plans.
NATIONAL BUSINESS DEVELOPMENT MANAGER
HSS
06.2012 - 07.2014
- Developed and pursued pipeline of new business opportunities, expanding partnerships and presence
- Developed presentations and proposals outlining the benefits of partnering with the company
- Developed and implemented successful business development strategies to increase sales, market share and profitability
- Generated detailed financial projections for proposed projects based on historical data and current market conditions
- Managed budgeting process within the sales department in order to maintain profitability margins
- Analyzed market trends and customer needs to develop competitive pricing models
- Collaborated with marketing teams to design promotional campaigns that increased sales volume by 20% year-over-year
- Assessed performance data and identified areas for improvement in order to maximize efficiency levels
- Successfully negotiated contracts with vendors for improved terms and conditions
- Created reports on performance metrics including revenue, profit margins, and conversion rates
- Provided coaching and feedback to staff on an ongoing basis in order to improve job performance.
REGIONAL BUSINESS DEVELOPMENT MANAGER
AlliedBarton Security Services
01.2002 - 06.2012
- Analyzed customer needs to create tailored solutions for their businesses
- Organized events such as trade shows, conferences, seminars to promote products and services
- Negotiated contracts and agreements with vendors, suppliers, and customers
- Developed and implemented regional business plans to increase market share and profitability
- Applied creative problem-solving techniques when faced with difficult challenges or obstacles
- Utilized CRM software systems to track leads, generate reports, and monitor results
- Created effective marketing campaigns utilizing digital channels such as social media, email, search engine optimization
- Analyzed market trends and competitor activity to inform pricing models that maximized profits while maintaining customer loyalty
- Prepared detailed reports summarizing weekly and monthly sales performance metrics for senior management review.
Education
COMPLETED COURSEWORK TOWARDS BACHELOR OF ARTS IN PUBLIC RELATIONS AND COMMUNICATIONS STUDIES - Marketing Management And Research
San Francisco State University
San Francisco, CACOMPLETED COURSEWORK TOWARDS BACHELOR OF BUSINESS ADMINISTRATION - BBA -
San Francisco State University
San Francisco, CASkills
- Business Development
- Sales Management
- Sales Tracking
- Strategic Planning
- Sales Forecasting
- Staff Management
- Territory Management
- Team Recruitment
- Profit and Loss Understanding
- Managing Quotas
- Goals and Performance
- Presentation Abilities
- Account Management
- Market Research
- CRM Software
- Database Management
- Pipeline Maintenance
- Public Speaking
- Analytical Thinking
- Negotiation Expertise
- Process Improvement
- Deal Closing
- Lead Generation
- Channel Partnerships
- New Account Development
- Budget Management
- Project Management
- Customer Base Development
- Market Share Growth
- Business Development and Planning
- Forecasting and Reporting
- Sales Lifecycle Management
- Performance Evaluations
- Upselling and Cross-Selling
- Systems and software programs
- Sales expertise
- Expanding territories
- Vendor management
- Forecasting skills
- Performance evaluation
- Excellent verbal/written communication
- Sales initiatives and techniques
- Business development and planning
- Goals and performance
- Product and service knowledge
- Goal Setting
Timeline
SENIOR REGIONAL SALES MANAGER
Motorola Solutions
05.2022 - Current
STRATEGIC BUSINESS DEVELOPMENT MANAGER
FirstCall CSS
08.2014 - 05.2022
NATIONAL BUSINESS DEVELOPMENT MANAGER
HSS
06.2012 - 07.2014
REGIONAL BUSINESS DEVELOPMENT MANAGER
AlliedBarton Security Services
01.2002 - 06.2012
COMPLETED COURSEWORK TOWARDS BACHELOR OF ARTS IN PUBLIC RELATIONS AND COMMUNICATIONS STUDIES - Marketing Management And Research
San Francisco State University
COMPLETED COURSEWORK TOWARDS BACHELOR OF BUSINESS ADMINISTRATION - BBA -
San Francisco State University
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