Melanie Zayas
Lancaster,PA
Summary
Knowledgeable Communications professional harboring significant experience in marketing, public relations and local television news. A former award-winning on-air Multimedia Journalist with strong ability to manage time and handling multiple projects amid tight deadlines with a high degree of accuracy. Dependable candidate offering impeccable talent in storytelling through written and visual materials. Successful at working efficiently under great amounts of pressure and dynamic story pitching. Most of all, I have proven to optimize my skills as a former television journalist into the corporate communications realm with an unwavering and strong work ethic.
Overview
6
6
years of professional experience
Work History
Communications Coordinator
Barley Snyder
09.2022 - Current
- Wrote and edited content for operations, marketing and public relations needs including press releases and crisis communications messages on behalf of the firm.
- Assisted attorneys and partners with writing detailed client alerts in all practice areas relating to business, employment, medical malpractice, health care, environmental, trusts and estates, litigation and other important matters in the legal industry.
- Helped edit and review content across internal and external platforms.
- Assisted with planning, production and execution of email blasts and social media campaigns.
- Leveraged social media analytics to optimize communications strategies.
- Organized and produced multipart video series of the Golden Venture anniversary featuring the firm's Managing Partner.
Multimedia Journalist
FOX56 News, WOLF-TV
01.2020 - 12.2021
- Responsible for setting up stories, filming, writing and editing daily news PKG and VO/SOT for air.
- Independently set up nightside live shots using Dejero LIVE+ at station and in the field.
- Pursued and developed stories independently and for assignment, covering range of topics.
- Uploaded breaking news and updates to multiple FOX56 social media account and FOX56.com
- Responded to emergencies and breaking news stories with strong sense of urgency, at any hour.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
Multimedia Journalist
SNJ Today News
10.2018 - 02.2020
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Responsible for setting up stories, filming, writing and editing news packages.
- Assisted web producer posting stories online.
- Developed and maintained strong network of news sources throughout South Jersey.
Adjunct Professor
Immaculata University
08.2018 - 12.2018
- Taught 200 level course 'Introduction to Broadcast Journalism' to freshman and sophomore students.
Reporter/Multimedia Journalist
44News, WEVV-TV
09.2017 - 05.2018
- Responsible for shooting, writing and editing news packages and VO/SOTs for daily station function.
- Live shot experience inside of the studio and field with Dejero LIVE+.
- Posted news stories to station's website on daily basis.
Education
Bachelor of Arts - Communications
Immaculata University
Malvern, PA05.2017
Skills
- Adobe Premier
- Video storytelling
- Media operations knowledge
- Copywriting
- Social media proficiency
- Graphic design
- Project Facilitation
- Editing
- Public and Media Relations
- Emergency Communications
Awards
PAB Award recipient of Outstanding COVID Feature Story/Report - Scranton Firefighter Laid to Rest.
Timeline
Communications Coordinator
Barley Snyder
09.2022 - Current
Multimedia Journalist
FOX56 News, WOLF-TV
01.2020 - 12.2021
Multimedia Journalist
SNJ Today News
10.2018 - 02.2020
Adjunct Professor
Immaculata University
08.2018 - 12.2018
Reporter/Multimedia Journalist
44News, WEVV-TV
09.2017 - 05.2018
Bachelor of Arts - Communications
Immaculata University
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