Summary
Overview
Work History
Education
Skills
Timeline
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Melanie Larson

Blaine

Summary

Seeking for a position within a progressive company that offers significant challenge, responsibility and the opportunity for career growth.

Talented sales representative within the beverage industry, ability to build strong relationships, passionate and creative problem solver with 15+ years in a consumer facing industry. Key strengths include communication, sales, retention.

Sales professional with deep understanding of on-premise market. Proven track record of building strong client relationships and enhancing brand presence. Highly adaptable and committed to team success, consistently delivering results through effective communication and strategic planning.

Overview

18
18
years of professional experience

Work History

On Premise Sales Representative

Southern Glazers
01.2022 - Current
  • Generated $950,000 in revenue within the first year through proactive sales efforts and effective negotiation techniques
  • Established and maintained relationships with key accounts including Hotels, Restaurants and Bars, resulting in 60% customer retention
  • Conducted product presentations and tastings to educate clients and consumers on wine and spirits, leading to a 40% increase in brand awareness
  • Implemented personalized customer recommendations based on preferences, resulting in 20% increase in sales revenue
  • Conduct regular client visits, averaging 30+ a week resulting in increased sales opportunity
  • Achieved successful customer acquisition & retention through personalized services by follow up communication in person, email and phone, grew customer base by 40%
  • Developed and implemented strategies to increase market share for specific products

Salons by JC
01.2021 - 01.2023

Hair By Hughes
09.2006 - 01.2021
  • Maintain over 200 clients, develop personal relationships, and continued patronage
  • Success driven manager leader with exceptional communication skills
  • Manage independent business, financials, inventory, product purchases, marketing, and advertising
  • Skilled at multitasking and thrives in a fast-paced environment
  • Comfortable working in a team or individual environment
  • Skilled interpersonal communicator that has mastered the ability to communicate with a variety of personalities
  • Relationship building skills, ability to build and maintain relationships
  • Trained and mentored staff with techniques, to sell products and up-sell services to increase salon revenue
  • Highly organized individual, with strong documentation skills
  • Knowledge of standard computer software programs for word processing
  • Includes Outlook, Sales Force
  • Strong Customer service skills providing prompt, courteous, and accurate information to customers in person, on the phone, and through e-mail and other written correspondences

Education

Managers License in Cosmetology -

01.2006

Cosmetology license -

Regency Beauty Institute
01.2004

Generals in Business Management -

St. Cloud State University
St. Cloud, Minnesota
01.1998

Skills

  • Strategic thinking
  • Objection handling
  • Sales strategies
  • Sales planning

Timeline

On Premise Sales Representative

Southern Glazers
01.2022 - Current

Salons by JC
01.2021 - 01.2023

Hair By Hughes
09.2006 - 01.2021

Cosmetology license -

Regency Beauty Institute

Generals in Business Management -

St. Cloud State University

Managers License in Cosmetology -

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Melanie Larson