Hi, I’m
Melanie Hernandez
Miami Lakes,FL
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing a business portfolio. Skilled in customer retention, customer success and product positioning. Experienced in collaborating with cross functional teams for deal execution.
Overview
8
years of professional experience
Work History
Salesforce
Account Executive, Financial Services
12.2022 - Current
Job overview
- Oversee portfolio of 90+ current small to medium-sized financial service businesses, with accounts located in Miami, Florida and Atlanta, Georgia
- Identify top prospects and cross-selling opportunities in current accounts, resulting in signing 23 new businesses, surpassing new logo quota by 132%, and closing $123,000 across 74 transactions, achieving 122% in overall closed sales quota
- Collaborate with cross-functional teams, including Solution Engineers, Account Executives from different Salesforce product lines, and third-party implementation partners to find opportunities, scope, propose, and complete deals
- Lead sales enablement initiatives as product chair, conducting training sessions and onboarding new team members
- Develop and deliver engaging sales presentations and software demonstrations to highlight value in Salesforce tools tailored to business cases, showcasing product descriptions, pricing, and discounting to drive tactical negotiations and secure timely deal closures
Salesforce
Business Development Representative
06.2021 - 11.2022
Job overview
- Prospected into new companies in Mid-Market, leveraging tools such as Zoom Info, Sales Navigator, Built-With and Similar-Tech to identify decision makers while making 50+ outreach calls daily, and setting initial discovery calls
- Partnered with 3 Regional Managers, and 23 Account Executives by cultivating weekly cadences, sharing updates on prospecting efforts, opportunity progressions, and strategic messaging
- Accomplished souring 23 meetings on average every month, resulting in $787k in won sales and $3.2 million in pipeline generation for aligned Account Executives, achieving 188% in quota attainment
- Directed as Team Lead during Q2 of FY23, developing sales strategies, facilitating weekly coaching sessions, and keeping morale up
TK Elevator
Account Manager
01.2020 - 06.2021
Job overview
- Expanded monthly billing by $6,000+ through new service customer acquisition, increased repair profits by $500,000+, and kept customer retention to 97%
- Educated property managers monthly on new technology and code requirements for future cost preparation
- Established relationships with team of 10 route mechanics, 21 operation colleagues, and clients to provide seamless flow of communication through every tier
- Documented all repair/ service proposals, and customer visits daily on Oracle CRM for clean pipeline and sales overview
Painting With A Twist
Artist and Instructor
10.2015 - 01.2020
Job overview
- Instructed groups in classroom settings while exploring different artistic techniques in guided environments
- Administered class scheduling, supply organization, and student coordination
- Created original artwork to teach ranges of 2-50+ students in allotted class time, maintaining well-organized, and sanitary working areas
American Express OPEN
Business Consultant
07.2016 - 02.2018
Job overview
- Initiated outbound cold calls to contact small business owners making $1 - 10 Million in revenue
- Engaged in phone consultations with small business owners and decision makers, conducted needs assessments, and recommended American Express OPEN products while conducting of 70-85 calls daily
- Managed 20+ monthly applications for small business owners to finalize OPEN Charge Card application approvals
Education
Florida International UniversityMiami, FL
Bachelor of Business Administration from Marketing
12.2019
Florida International UniversityMiami, FL
Certificate in Sales and Customer Relationship Management
12.2019
Miami-Dade CollegeMiami, FL
Associate of Arts from Business Administration
08.2017
Skills
- Exceptional sales, customer service, and organizational skills
- Extensive knowledge of different CRMs and AI solutions
- Trained in Sandler, Spin, and Challenger sales methodologies
- Ability to enhance sales revenue, and drive retention rates
Timeline
Account Executive, Financial Services
Salesforce
12.2022 - Current
Business Development Representative
Salesforce
06.2021 - 11.2022
Account Manager
TK Elevator
01.2020 - 06.2021
Business Consultant
American Express OPEN
07.2016 - 02.2018
Artist and Instructor
Painting With A Twist
10.2015 - 01.2020
Florida International University
Bachelor of Business Administration from Marketing
Florida International University
Certificate in Sales and Customer Relationship Management
Miami-Dade College
Associate of Arts from Business Administration