Melanie "Molly" Parker
Grove City,OH
Summary
Dynamic professional with extensive experience at Kantar, excelling in content strategy and digital marketing. Proven track record in project management and cross-functional collaboration, driving successful marketing initiatives. Adept at data analysis and problem-solving, I consistently optimize operations and enhance user engagement, delivering impactful results in fast-paced environments.
Overview
17
17
years of professional experience
Work History
Manager Shopper & Category Solutions
Kantar
Columbus, OH
07.2023 - 06.2025
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
- Organized content into appropriate categories for easy access by users.
- Coordinated with other departments on cross-functional projects related to content creation or promotion.
- Wordsmithed original platform-specific content appealing to target audiences.
- Created detailed documentation for all operational procedures and processes related to platform operations.
- Collaborated closely with other department heads on cross-functional initiatives related to outlets operations.
- Provided strategic recommendations for optimizing marketing campaigns.
- Supported marketing planning by collaborating with professionals.
- Developed marketing materials for prospective clients.
- Developed marketing materials to promote program offerings.
Content Operations Manager
Kantar
Columbus , OH
01.2020 - 07.2023
- Developed and implemented content strategies to optimize user engagement with website content.
- Supervised the editing process to ensure accuracy and consistency across all published materials.
- Created and maintained editorial calendars for blog posts, social media updates, and other content initiatives.
- Provided strategic direction on how best leverage existing assets while exploring new tactics that will help reach target audiences more effectively.
- Collaborated with internal departments to develop effective processes for creating, publishing, managing, measuring, and optimizing digital assets such as videos, images, audio files.
Product Manager, Webinars
Kantar
Columbus, OH
06.2018 - 01.2020
- Collaborated with marketing to create product positioning and messaging strategies.
- Analyzed competitor products to inform strategic decisions and enhancements.
- Worked with sales teams to land customer wins in complex deals.
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Leveraged technical knowledge to navigate functional requirements.
- Participated in design reviews to ensure usability standards are being met throughout the product development cycle.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Supervised creation of marketing materials and collateral.
- Collaborated with other departments to coordinate strategic marketing activities.
Associate Product Manager
Kantar
Columbus, OH
08.2017 - 06.2018
- Led product development initiatives for consumer insights and market research projects.
- Collaborated with cross-functional teams to define product requirements and specifications.
- Managed product backlog and prioritized tasks based on stakeholder input and business needs.
- Facilitated communication between internal stakeholders across multiple departments.
Content Operations Specialist
Kantar
Columbus, OH
02.2010 - 08.2017
- Coordinated operations to enhance project delivery and efficiency.
- Managed internal communications to streamline team collaboration.
- Developed process documentation for improved workflow consistency.
- Monitored project timelines to ensure adherence to schedules and deadlines.
- Collaborated with cross-functional teams to identify operational improvements.
Administrative Assistant
Kantar (formerly Retail Forward)
Columbus, OH
01.2008 - 02.2010
- Coordinated scheduling and travel arrangements for senior management and project teams.
- Managed office supplies inventory and facilitated procurement processes efficiently.
- Assisted in preparing presentations and reports for client meetings and internal reviews.
- Organized company events, including meetings, workshops, and team-building activities.
- Collaborated with cross-functional teams to streamline administrative processes and workflows.
- Answered phone calls and emails to provide information, resulting in effective business correspondence.
Education
Associate of Applied Science - Marketing
Columbus State Community College
Columbus, OH09-2007
Skills
- Content strategy
- Digital marketing
- Project management
- Data analysis
- Market research
- Cross-functional collaboration
- Problem solving
- Time management
- Operations management
- Marketing
- Product management
Technical Skills
- Marketing/CRM: HubSpot, monday.com
- Webinar platforms: ON24, Webex, goto, zoom
- CMS: Sitecore, Wordpress
- Programs: Adobe (Photoshop, Dreamweaver), Microsoft Office
References
References available upon request.
Timeline
Manager Shopper & Category Solutions
Kantar
07.2023 - 06.2025
Content Operations Manager
Kantar
01.2020 - 07.2023
Product Manager, Webinars
Kantar
06.2018 - 01.2020
Associate Product Manager
Kantar
08.2017 - 06.2018
Content Operations Specialist
Kantar
02.2010 - 08.2017
Administrative Assistant
Kantar (formerly Retail Forward)
01.2008 - 02.2010
Associate of Applied Science - Marketing
Columbus State Community College
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