Melany Dabul
Aventura
Summary
Results-driven marketing associate with proven expertise in digital marketing, market analysis, and campaign development. Successfully enhanced brand visibility and customer engagement through innovative social media and email marketing strategies.
Overview
3
3
years of professional experience
Work History
Marketing Associate
Optimar International Realty
Miami, FL
06.2023 - Current
- 🌐 Designed and developed high-converting websites, optimizing user experience and brand consistency
- 📧 Planned and executed targeted email marketing campaigns, increasing open rates and customer engagement
- 📱 Managed and optimized paid social campaigns using Meta Ads, driving traffic, leads, and ROI growth
- 🔍 Launched and monitored Google Ads campaigns, improving conversion rates through data-driven optimization
- 📍 Executed geo-targeted mail advertising campaigns focused on high-value ZIP codes to maximize local impact
- ✉️ Implemented professional electronic email signatures to enhance brand identity and communication consistency
- Developed and implemented targeted marketing campaigns to enhance property visibility and attract potential buyers.
- Managed social media accounts, creating engaging content to increase brand awareness and audience engagement.
- Conducted market research to identify trends, inform strategies, and support decisionsn-making processes.
- Collaborated with sales team to align marketing initiatives with sales goals, ensuring cohesive messaging across platforms.
- Assisted in organizing promotional events, enhancing client interactions and showcasing properties effectively.
- Created comprehensive marketing materials, including brochures and digital assets, to support sales presentations.
- Maintained updated knowledge of real estate market conditions to provide informed recommendations for marketing strategies.
- Enhanced social media presence with creative content and effective targeting.
- Coordinated successful trade shows and events, increasing brand exposure and generating new business leads.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Planned and executed events and marketing programs to increase qualified leads.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Collaborated on creating content for company blog to drive organic traffic and boost search engines rankings.
- Analyzed campaign performance, making data-driven adjustments to maximize marketing ROI.
- Coordinated with sales teams to develop marketing materials that effectively communicated product benefits.
- Developed comprehensive marketing plans to effectively introduce new products to market.
- Enhanced online presence with creation of engaging content, attracting larger audience.
- Optimized website content for SEO, significantly increasing web traffic and user engagement.
- Designed and distributed informative newsletters, keeping target audience well-informed and interested.
- Evaluated competitor marketing strategies, identifying opportunities for differentiation and competitive advantage.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Wrote engaging and successful marketing, advertising, and website copy.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
- Researched and evaluated potential new markets and products.
Education
Digital Marketing
CODERHOUSE
Buenos Aires, Argentina2024
Skills
- Market analysis
- Digital marketing
- Marketing campaign development
- Social media marketing
- Community engagement
- Social media engagement
- Research and trend analysis
- Client retention
- Content marketing
- Competitive research
- Content management
- Target audience analysis
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Hebrew
Native or Bilingual
French
Elementary
Timeline
Marketing Associate
Optimar International Realty
06.2023 - Current
Digital Marketing
CODERHOUSE