Melany Rivera
Los Angeles,CA
Summary
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
8
8
years of professional experience
Work History
Social Media Manager
International Hub Records
07.2017 - Current
- Developed engaging content that increased audience interaction across all platforms.
- Monitored social media metrics to assess campaign effectiveness and guide future initiatives.
- Fostered relationships with followers to cultivate a loyal online community.
- Designed comprehensive social media strategies that aligned with overall marketing goals.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Project Manager/Music Composer
City Of Angels Publishing
07.2017 - Current
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Created visually compelling assets, significantly increasing audience growth for Bella Dose's EP.
- Gather consumer data across 8 different social media platforms to analyze algorithms.
Performer/Marketing Coordinator
Sorry Papi Tour
04.2023 - 10.2024
- Enhanced audience engagement by incorporating dynamic performance techniques and innovative stage presence.
- Promoted shows and performances on social media platforms and through community interactions.
- Developed promotional material to target specific demographics for select cities, such as Denver, Miami, New York City, Dallas, and Los Angeles.
- Secured a brand sponsorship with Barbie, increasing sales by 40%.
- Created marketing campaigns, boosting brand awareness for Bella Dose and Sorry Papi by 30%.
Education
Bachelor of Science - Music Production
Full Sail University
Orlando, FL06-2026
Associate of Arts - Marketing
Broward College
Davie, FL12-2024
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Attention to detail
- Problem-solving
- Critical thinking
- Audience engagement
- Positive attitude
- Influencer marketing
- Customer service
- Active listening
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Performer/Marketing Coordinator
Sorry Papi Tour
04.2023 - 10.2024
Social Media Manager
International Hub Records
07.2017 - Current
Project Manager/Music Composer
City Of Angels Publishing
07.2017 - Current
Bachelor of Science - Music Production
Full Sail University
Associate of Arts - Marketing
Broward College
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