Melany Zavala
Anaheim,CA
Overview
1
1
year of professional experience
1
1
Certification
Work History
Group Leader
Brandy Melville Social Media Marketing Campaign
2024.01 - Current
- Currently leading team project to analyze Brandy Melville's social media presence by tracking company's social media behavior, KPIs, influencer marketing usage, and UGC in one-month period.
- Additionally tracking three identified competitors which are PacSun, Urban Outfitters, and Free People to assess industry benchmarks, conduct SWOT analyses, and measure Brandy's market position.
- Will develop and present new social media strategy proposal tailored to Brandy Melville's established brand identity and target audience, optimizing Brandy Melville's online visibility and engagement.
Project Team Member
Business Proposal & E-Commerce Website
2023.08 - 2023.12
- Collaborated in group project to conceptualize fictional startup company with innovative product.
- Explained business logistics with $5000 monthly budget, designed functional and user friendly e-commerce website with SEO principles, and developed comprehensive marketing strategy to increase brand awareness.
- Drafted marketing strategy that included Google Ad campaigns, social media use, and influencer collaborations.
- Embraced other forms of marketing such as print media, events, word-of-mouth, etc. within budget.
Education
Bachelor of Arts - Business Administration, Marketing
California State University
Fullerton, CA05.2024
Skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive (Doc, Sheet, Slides).
- Experienced with operating generative AI tools to brainstorm ideas, draft reports, and determine key details.
- Skilled writer with ability to communicate effectively.
- Strong organizational and time management skills.
- Able to contribute in team environments or perform independently.
- Highly observant and analytical, down to fine details.
- Knowledgeable in common social media platforms such as Instagram, TikTok, X, etc.
Work History
Shift Lead, 05/2022 to Current
Jamba - Orange, CA
- Utilize promotional techniques, including upselling 25.6% of orders, informing customers about loyalty program, distributing complimentary samples of new products, and provide personalized product recommendations.
- Manage break schedules for associates efficiently, adhere to company policies and maintain optimal level of labor expense with proper schedule adjustments.
- Address customer concerns, resolving issues promptly to uphold brand reputation and customer satisfaction as well as demonstrating creative problem-solving skills in unexpected challenges.
- Delegate tasks and responsibilities to associates, fostering a productive team environment.
- Conduct regular team meetings to discuss progress, address concerns, and set goals for continued improvement.
Certification
- Marketing Customer Analytics, Segmentation, and Targeting Udemy 2023
- Google Analytics 4 Essential Training LinkedIn 2023
- SEO Foundations LinkedIn 2023
Affiliations
- American Marketing Association
- Career Advancement Network
Languages
Spanish
Native or Bilingual
Interests & Hobbies
- Passionate about pursing a career in the beauty and fashion industry, driven by the belief in the two industries as an art form and a means of personal expression.
- Actively engage with industry trends, influencers, and brands on social media platforms, admiring emerging aesthetics and styles.
- Eager to leverage my love for fashion and beauty to create engaging content that resonates with audiences, particularly targeting market segments identifiable with myself, such as Gen Z.
- Enjoy attending local art museums, live performance events and concerts for creative inspiration.
- Appreciate learning about and immersing myself in diverse cultures through exploration and consumption of culinary, art, music, and other forms of media from various cultural backgrounds.
Timeline
Group Leader
Brandy Melville Social Media Marketing Campaign
2024.01 - Current
Project Team Member
Business Proposal & E-Commerce Website
2023.08 - 2023.12
Bachelor of Arts - Business Administration, Marketing
California State University
- Marketing Customer Analytics, Segmentation, and Targeting Udemy 2023
- Google Analytics 4 Essential Training LinkedIn 2023
- SEO Foundations LinkedIn 2023
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