Meleah Willis
Dallas
Summary
Dynamic sales leader with a proven track record at Revance, driving revenue growth and enhancing customer retention through strategic inside sales initiatives. Expert in KPI development and performance management, fostering high-performing teams while optimizing processes for maximum efficiency. Adept at cross-functional collaboration, ensuring alignment with business objectives to achieve exceptional results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Inside Sales
Revance
Dallas
04.2025 - Current
- Lead and develop a high-performing team of inside sales representatives, consistently exceeding performance targets.
- Collaborate with Field Sales, Marketing, and Training teams to enhance messaging and optimize campaigns for aesthetic products.
- Implement data-driven outreach strategies, resulting in increased ProGen adoption, and improved account retention.
- Establish KPIs and forecasting tools to enhance team visibility and accountability in a dynamic environment.
- Coordinated with marketing team to create promotional campaigns that drive leads into the sales funnel.
- Collaborated with other departments such as operations and finance to ensure alignment between business objectives.
- Monitored overall performance of inside sales department through regular reporting and analysis of KPIs.
Director of Inside Sales & Customer Success
Crown Aesthetics
Dallas
01.2024 - 04.2025
- Led a high-performing Inside Sales and Customer Success team focused on revenue growth, account retention, and customer engagement.
- Developed and executed strategic sales initiatives for BIOJUVE and microneedling devices, driving adoption among aesthetic professionals.
- Enhanced customer success processes to ensure a seamless onboarding experience and long-term product utilization.
- Provided sales coaching and leadership development, improving team efficiency in overcoming objections and driving conversions.
Manager, Inside Sales
Gannett
Remote
07.2023 - 01.2024
- Company Overview: USA TODAY NETWORK
- Guided a high-achieving team of Inside Sales Representatives, leading recruiting, training, and mentoring efforts to surpass revenue targets.
- Developed and implemented sales strategies by identifying market opportunities and target audiences for digital marketing solutions.
- Monitored sales metrics and KPIs, implementing data-driven strategies to improve sales efficiency and productivity.
- Engaged with marketing, operations, and customer support teams to guarantee client satisfaction and seamless service delivery.
- USA TODAY NETWORK
Senior Manager of Inside Sales
Peloton Interactive
Plano
09.2018 - 01.2023
- Led a team of 20 Account Executives to consistently exceed monthly sales goals by aligning sales strategies with market trends.
- Hired, supervised, and coached employees on sales protocols, optimizing performance, growth, and profitability.
- Generated accurate sales forecasts and reports, analyzing data to track progress and provide updates to senior leadership.
- Developed monthly and quarterly sales incentives and contests to drive KPIs and motivate the team.
BPO Manager
Web Tech Services
Dallas
08.2012 - 04.2018
- Led a 70-member team of outsourced digital marketers, overseeing all coaching and performance management.
- Spearheaded and drove targeted strategies to meet short- and long-term company targets.
- Established and enforced quality control measures to ensure accuracy, consistency, and compliance with client specifications.
- Identified and implemented process optimizations to streamline workflows, reduce errors, and improve overall productivity.
Education
Bachelor of Arts - Broadcast Management
The University of Texas At Arlington
Arlington, TX08-2009
MBA - MBA in Strategy & Finance
Southern Methodist University
Dallas, TXSkills
- Sales leadership and team management
- Revenue growth
- Performance management
- Inside sales strategy
- Customer success and retention
- KPI development and forecasting
- Sales coaching and training
- Cross-functional collaboration
- Go-to-market strategy
- Process optimization
Certification
- Certification in Business Analytics from Southern Methodist University
Timeline
Director of Inside Sales
Revance
04.2025 - Current
Director of Inside Sales & Customer Success
Crown Aesthetics
01.2024 - 04.2025
Manager, Inside Sales
Gannett
07.2023 - 01.2024
Senior Manager of Inside Sales
Peloton Interactive
09.2018 - 01.2023
BPO Manager
Web Tech Services
08.2012 - 04.2018
Bachelor of Arts - Broadcast Management
The University of Texas At Arlington
MBA - MBA in Strategy & Finance
Southern Methodist University
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