Melek Kurus
Birmingham,MI
Summary
Innovative Marketing Manager known for high productivity and efficient task completion. Skilled in strategic brand development, digital marketing campaigns, and strategic planning. Excel in communication, creativity, and leadership to drive brand awareness and engagement. Committed to leveraging these skills to contribute positively to team success and achieve marketing objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
Bixpy
San Diego, USA
01.2024 - Current
- Drove paid media and ecommerce strategy, enhancing website performance and digital campaigns.
- Oversaw Shopify migration, including UX redesign, graphics revamp, and product line integration.
- Launched dedicated Canadian ecommerce store, achieving 50% revenue growth in six months.
- Optimized Amazon and eBay storefronts, resulting in 25% revenue increase through enhanced listings and SEO.
- Led go-to-market for N-3 Outboard Motor and managed launch of new motor kit, overseeing creative and channel strategy.
- Migrated to Attentive, improving email/SMS journey performance and achieving fivefold revenue increase.
- Executed over two weekly email campaigns and one SMS campaign, generating up to 40% month-over-month growth.
- Developed compatibility landing pages and product bundling tools to enhance average order value and customer experience.
Marketing Strategist
FABRIK 918
Oceanside, USA
08.2021 - 07.2023
- Crafted marketing plan enhancing brand awareness and boosting website traffic through PPC, A/B testing, and landing page performance analysis.
- Evaluated marketing campaign KPIs to identify successful channels for future strategic planning.
- Established brand voice and tone to create engaging experiences for leads and customers across website and social media platforms.
- Collaborated with photography and videography artists to produce authentic brand-focused content for social media.
- Leveraged Google Analytics to track links, resulting in a 30% increase in website traffic.
Social Media Manager
Herba Culture
Costa Mesa, USA
01.2021 - 08.2021
- Led strategy development for brand awareness, digital marketing and e-commerce focusing on lead generation and conversion.
- Improved brand awareness by increasing social media engagement rate by 48%, reach by 86%.
- Produced creative visual and written content for social media accounts.
- Managed all marketing and promotional campaigns including social media marketing, content creation, email marketing and search engine optimization.
Marketing Manager
Cars& Coffee Stories
02.2018 - 12.2019
- Managed the creation of brand identity and development of marketing plan.
- Cultivated social media following from brand initiation in 2018 to 20,000 Instagram followers and 1,200 YouTube subscribers in 2019.
- Created and measured company's KPIs; developed targeted marketing strategies to achieve goals.
- Utilized A/B testing to boost successful content with paid advertisement.
Marketing Coordinator
Korelimited
Orange, USA
01.2019 - 04.2019
- Company Overview: Social Media Marketing UCLA Project
- Managed visual and written content for social media accounts.
- Analyzed and reported engagement traffic from social media by 20% and social media engagement by 25%.
- Increased website traffic from social media by 20% and social media engagement rate by 25%.
- Systematized social media calendar utilizing Hootsuite.
- Revamped social media marketing strategy through new perspective and dynamic content creation.
- Supervised Search Engine Optimization Project to increase Google search rankings.
- Organized social content and initiatives to engage with existing influencers and encourage user-generated content to promote community interaction.
- Social Media Marketing UCLA Project
Corporate Sales Account Manager
Allianz
Istanbul, Turkey
08.2015 - 09.2016
- Managed a client portfolio of over 50 multinational companies' health insurance products focusing on customer retention.
- Monitored customer satisfaction and engagement for retention and determined business process improvements.
- Presented new product developments during weekly visits to existing clientele, utilizing translation skills.
- Identified new potential customers and personalized business proposals.
Marketing Associate
Garanti
Istanbul, Turkey
09.2012 - 07.2015
- Led a portfolio of 20 sales agents and developed unique marketing campaigns, achieving the first-ever annual sales goal.
- Successfully managed a marketing campaign in direct sales channels, resulting in a 20% increase in revenue.
- Liaised between sales agents and the corporate marketing team to develop outreach strategies and measure current data.
- Prepared weekly and monthly data analysis reports for the CEO.
- Retained and gained new clientele through product presentations at B2B customer visits.
Marketing Intern
Bosch
Istanbul, Turkey
05.2011 - 09.2012
- Developed and delivered presentations and graphical analyses to brand managers, providing actionable insights for strategic decision-making.
- Led the market analysis project for a new product segment launch in Bosch measuring tools, utilizing SAP and MS Office for comprehensive marketing reports.
- Provided detailed sales analysis reports for Key Account Managers to support strategic planning.
- Collaborated closely with brand managers throughout the product planning process, driving data-informed decisions to ensure successful market entry.
Education
Extension Program - Marketing - focus on Digital Marketing
UCLA
Los Angeles, CA06.2019
Bachelor of Science - Industrial Engineering
Yildiz Technical University
Istanbul, Turkiye06.2012
Skills
- Creative strategy
- Brand development
- Content creation
- E-commerce strategy
- Paid media management
- Email marketing
- Project management
- Social media marketing
- Adobe Photoshop/Premiere
- Canva
- Google Analytics
- Google Ads
- Meta
- Big Commerce
- Shopify
- Attentive
- Klaviyo
Certification
- Inbound Marketing - Hubspot Academy
- Content Marketing - Hubspot Academy
- Social Media Marketing - Hubspot Academy
- Project Management - Google
Affiliations
- Yoga Teacher & Practitionar
- Mountain biker
- Swimmer
- Camper
- Outdoors Enthusiast
- Latin Dancer
Languages
English
Native/ Bilingual
Turkish
Native/ Bilingual
References
References available upon request.
Timeline
Marketing Manager
Bixpy
01.2024 - Current
Marketing Strategist
FABRIK 918
08.2021 - 07.2023
Social Media Manager
Herba Culture
01.2021 - 08.2021
Marketing Coordinator
Korelimited
01.2019 - 04.2019
Marketing Manager
Cars& Coffee Stories
02.2018 - 12.2019
Corporate Sales Account Manager
Allianz
08.2015 - 09.2016
Marketing Associate
Garanti
09.2012 - 07.2015
Marketing Intern
Bosch
05.2011 - 09.2012
Extension Program - Marketing - focus on Digital Marketing
UCLA
Bachelor of Science - Industrial Engineering
Yildiz Technical University