Melina Acra Bouchereau
Miami,USA
Summary
Content Strategist with a Master's in Integrated Marketing Communications and experience driving SEO performance, digital PR, and brand visibility in a regulated industry. Proven ability to connect content, media, and paid strategy to measurable outcomes including traffic growth, media reach, and conversions. Skilled in campaign development, competitive analysis, and cross-channel strategy, with hands-on experience managing PR agency relationships, optimizing performance marketing initiatives, and increasing brand visibility across both traditional and AI-driven platforms. Known for strong communication, attention to detail, and a proactive, solutions-oriented approach.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Content Strategist
Spot Pet Insurance
Miami, FL
07.2024 - Current
- Lead content strategy across SEO, GEO, landing pages to drive traffic and AI Visibility
- Conduct competitive audits across SEO, paid media, and content to identify strategic growth opportunities
- Write and optimize Google Ads copy to improve CTR and campaign performance
- Monitor, report, and optimize Google Ads Search and PMAX campaigns to maximize spend efficiency
- Serve as primary liaison between internal team and external PR agency, ensuring alignment on campaigns and deliverables
- Oversee PR initiatives and messaging to ensure consistency with brand voice and campaign objectives
- Review and approve press materials, including press releases and messaging, to ensure clarity, accuracy, and impact
- Manage A/B testing initiatives, including test design, execution, and performance analysis to optimize conversion rates
Marketing Associate
Spot Pet Insurance
Miami, FL
04.2023 - 06.2024
- Supported high-volume content production (40–50 blog articles/month, 5 YouTube videos) using AI tools including ChatGPT, Gemini, and Pictory
- Planned and coordinated A/B testing initiatives for marketing and landing pages
- Managed and analyzed performance of upper- and lower-funnel campaigns across display, rich media, and video (Criteo platform)
- Contributed to ad creative strategy and performance reporting to inform optimization decisions
Marketing Coordinator Intern
Buckhead Recruiting Company
Tallahassee, FL
05.2022 - 08.2022
- Developed and published SEO-optimized newsletters, landing pages, and blog content using HubSpot
- Created and managed social media content across Instagram, Facebook, and LinkedIn
- Assisted in development of sales materials including pitch decks for client presentations
Education
Master of Science - Integrated Marketing Communications
Florida State University
Tallahassee, FL12-2022
Bachelor of Science - Psychology
Florida State University
Tallahassee, FL12-2020
Skills
- Content Strategy & SEO
- Digital PR & Media Strategy
- Competitive Analysis
- AI Content & Workflow Optimization (ChatGPT, Claude)
- Google Ads Monitoring, Reporting, & Optimization
- CMS Platforms (including Contentful)
- Conversational French
- Basic HTML & CSS
Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- AI-Powered Performance Ads Certification
- Google ABCD’s of Effective Creative
Additional Experience
- Auto Data Direct, Inc. – Customer Service Representative - Tallahassee, Fl 03/2021 – 10/2021
- Fabletics – Sales Associate - Miami, Fl 07/2020 – 09/2020
- Swiss Pac USA – Administrative Assistant - Miami, Fl 06/2020 – 08/2020
- Caribbean Canadian USA – Administrative Assistant - Miami, Fl 05/2018 – 08/2018
Timeline
Content Strategist
Spot Pet Insurance
07.2024 - Current
Marketing Associate
Spot Pet Insurance
04.2023 - 06.2024
Marketing Coordinator Intern
Buckhead Recruiting Company
05.2022 - 08.2022
Master of Science - Integrated Marketing Communications
Florida State University
Bachelor of Science - Psychology
Florida State University