Melinda Crump
New York,NY
Summary
Accomplished financial public relations professional with extensive background providing direct communications support to senior executives, including securing interviews with top financial journalists and broadcasters. Expert understanding of business needs, public perception and media practices. Exceptional interpersonal skills, analytical thinker, and persuasive relationship builder.
Overview
20
20
years of professional experience
Work History
Director Public Relations
Berman Group
New York, New York
03.2022 - 03.2024
- Media relations and client communications, securing television and tier-1 media for clients in various real estate verticals. Firms included those in commercial real estate, residential housing development, master planned communities, legal firms, private equity, and new property technologies.
- Topics included post-pandemic consequences of distressed debt in commercial real estate, commercial to residential conversions, national housing market economics, digital twins, as well as paradigms in remote work and the future of cities.
- Content for international property technology firms, including European macroeconomics, and the practical application of data consolidation and analysis within the built world.
- Content for new legislative proposals impacting the MTA, Local Law 97, and new building construction in Manhattan.
Vice President
Rubenstein PR
New York, NY
03.2021 - 06.2021
- Media relations and content development for clients in financial investing, television media and global manufacturing.
Director of Public Relations
imeetify
New York, NY
03.2020 - 05.2021
- Pro-bono counsel on branding and public relations activities for new productivity app
Senior Associate
RooneyPartners
New York, NY
11.2018 - 02.2019
- Media relations and content development for Biopharma clients developing first-in-class, novel immune therapies
- Initiated and arranged interviews for print, national television, and video media outlets.
Liaison Officer, Financial Institutions
Sageworks
New York, NY
02.2018 - 06.2018
- Responsible for enterprise business development within large banks and other corporate partnership targets
- Worked directly with Sageworks CEO leveraging Sageworks' digital lending platform and fintech solutions leading up to a private equity buy-out in the spring.
Director, Media Relations
Sageworks
New York, NY
07.2011 - 06.2018
- Opened Sageworks' remote office in New York, NY and implemented earned media campaigns that supported a sales revenue increase of 189% during this period. Extensive networking and relationship building within various professional journalist and business organizations throughout the city.
Director, Media Relations
Sageworks
Raleigh, NC
06.2004 - 07.2011
- Joined financial technology company in its infancy, collaborated with founder/CEO to develop successful public relations and national media exposure
- Sales increased 311% overall during this period.
Education
Certificate in Digital Marketing -
Emeritus Institute of Management | Columbia Business School - Online - Global
Bachelor of Science in Marine Science -
University of South Carolina - Columbia, SC | United States
Columbia, SCSkills
- Big picture visionary
- Attention to detail
- Creative insight
- Lateral thinking
- Critical thinking
- Agile
- Adaptability
- Persuasive
- Bias towards action
- Interpersonal skills
- Grit and tenacity
- Strong written and verbal communication skills
Publications
Media Results: Wall Street Journal, Reuters, Bloomberg, Investor's Business Daily, Barron's, Forbes Magazine, Forbes.com, Fortune, Financial Times, AP, MarketWatch, Inc. Magazine, Accounting Today, Entrepreneur.com, BBC, CNBC, CBS Evening News, ABC World News, CNBC Asia, Fox Business, CNN, USA Today, Chicago Tribune, The New York Times, Boston Globe, The Street.com, Business Insider, Yahoo Finance, CFO Magazine, BNN Canada, Sarbanes – Oxley Compliance Journal, American Banker, as well as numerous other local media and blog sites. Consistently produced placements in accounting and banking trade journals. Real estate publications include Commercial Observer, Bisnow, Real Deal, PEI Media, Globe Street, Multifamily Housing News, Commercial Property Executive and other Greek publications available upon request.
City
New York
Timeline
Director Public Relations
Berman Group
03.2022 - 03.2024
Vice President
Rubenstein PR
03.2021 - 06.2021
Director of Public Relations
imeetify
03.2020 - 05.2021
Senior Associate
RooneyPartners
11.2018 - 02.2019
Liaison Officer, Financial Institutions
Sageworks
02.2018 - 06.2018
Director, Media Relations
Sageworks
07.2011 - 06.2018
Director, Media Relations
Sageworks
06.2004 - 07.2011
Certificate in Digital Marketing -
Emeritus Institute of Management | Columbia Business School - Online - Global
Bachelor of Science in Marine Science -
University of South Carolina - Columbia, SC | United States
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