Melinda Folts-Bohlmann
Enterprise,AL
Summary
Enterprising Sales and Marketing expert successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner/ Operator
Be Healthy and Well
03.2019 - Current
- Managed day-to-day business operations.
- Developed and nurtured lasting customer relationships.
- Fostered strong professional networks to connect with quality leads.
- Consulted with customers to assess needs and propose optimal solutions.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Business Development and Marketing Leader
Accume Partners
01.2019 - 01.2020
- Developed creative presentations, trend reports, and product data sheets.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Consulted with product development teams to enhance products based on customer interest data.
- Collaborated with senior sales and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created customized marketing materials to increase product awareness.
Director of Sales
Carstens, Inc.
01.2014 - 01.2019
- Managed 20 Western states – acute, dialysis, long-term care, alternate care – achieved consistent growth of over 6% each year
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Worked closely with product teams to understand customer needs and requirements.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Created new A&D (architect & design) segment – reached 500k in sales in the first year
- Speaker at The Center for Health Design events
Director of Sales and Marketing
Bevco Precision Manufacturing Company
01.2013 - 01.2014
- Cultivated and maintained strategic alliances with key partners and vendors.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased overall sales by 12% in first 12 months.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Director of Marketing Communications
The Brewer Company
04.2010 - 03.2013
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Coached executives on key talking points and communication strategies for different audiences.
- Managed consistent design theme, look and content of organization's online presence.
Marketing Manager
The Brewer Company
05.2007 - 04.2010
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Bachelor of Business Administration - Business Management
University of WI – Whitewater
Whitewater, WI12.1990
Skills
- Strategic Business Planning
- Relationship Management
- Marketing Strategy Development
- Sales and Marketing Leadership
- Sales Presentations
- Sales Strategy Development
- Sales Promotion
- Negotiation
- New Product Development
- Product Positioning
Certification
Dale Carnegie Sales Training: Winning with Relationship Selling
Affiliations
- Board Member, PWH (Professional Women in Healthcare)
- Executive Leadership Team, Go Red for Women, American Heart Association
Timeline
Owner/ Operator
Be Healthy and Well
03.2019 - Current
Business Development and Marketing Leader
Accume Partners
01.2019 - 01.2020
Director of Sales
Carstens, Inc.
01.2014 - 01.2019
Director of Sales and Marketing
Bevco Precision Manufacturing Company
01.2013 - 01.2014
Director of Marketing Communications
The Brewer Company
04.2010 - 03.2013
Marketing Manager
The Brewer Company
05.2007 - 04.2010
Bachelor of Business Administration - Business Management
University of WI – Whitewater