Melinda Staley
Lawton,OK
Summary
Passionate marketer with a strong desire to further education and contribute creative thinking, analytical mindset, and strong communication skills in an enriching learning environment.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
The Pretty Committee
01.2018 - Current
- Created over 10 segmented email campaigns using MailChimp to communicate and update customers of new products, promotions, sales, & etc
- Strengthened brand identity with Canva by designing 3 logos, over 40 flyers, and seasonal banners
- Increased online sales by 67% using Wix to construct a user-friendly website aligned with brand identity
- Leveraged SemRush to target strategic keywords, leading to a 18% increase in organic search traffic
Administrative Assistant to the Director
Department of Mental Health
10.2019 - 02.2024
- Participated in panel discussion to identify 3 underperforming programs and various classes
- Increased class participation by 32% by reconstructing marketing strategy & modernizing digital products
- Designed user-friendly website using Wix to increase program awareness & participation by 42%
- Produced over 50 engaging visual presentations and reports, increasing student engagement and retention by 25%
Marketing Account Manager
Chosen Generation
03.2019 - 10.2019
- Managed sensitive/confidential customer information for 15 accounts
- Increased customer engagement by 65% by establishing a strategic advertising plan, including the construction of a user-friendly website
- Improved utilization rates from 33% to 64% by analyzing 10-15 monthly trainings; used returns to guide strategic planning
- Ensured necessary marketing details, systems, and reports were routed and accurate for 85% of campaigns
Education
Business Management - Management
Claflin University
Orangeburg, SC05.2019
Skills
- Social media management
- Project management abilities
- Email marketing campaigns
- Brand development
- E-commerce marketing
- Digital marketing
Awards
- Public Speaking Award Competition - ranked among Top 5
- Research Day Award - awarded for participation in the study, analysis, and presentation on the Effects of Women in Workplace
- Entrepreneur Award - awarded for hard work and diligence while maintaining 3.0+ GPA
Organizations
- Omicron Alpha Beta Chapter of Phi Beta Lambda Business Frat.
- Sigma Nu Tau Entrepreneurship & Honor Society
- Boko Haram Awareness Society
Timeline
Administrative Assistant to the Director
Department of Mental Health
10.2019 - 02.2024
Marketing Account Manager
Chosen Generation
03.2019 - 10.2019
Digital Marketing Manager
The Pretty Committee
01.2018 - Current
Business Management - Management
Claflin University
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