Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cody Simmons

Randallstown,MD

Summary

Marketing professional adept at driving regional strategies and campaigns. Skilled in market analysis, brand development, and strategic planning. Known for achieving targeted results, leadership, effective communication, as well as employee satisfaction.

Overview

14
14
years of professional experience

Work History

REGIONAL MARKETING MANAGER

Potomac Custom Remodeling
03.2025 - Current
  • Established and currently manage a high-performing retail roofing department, leading a growing team of 12 field marketing professionals and driving continuous expansion and revenue growth.
  • Boosted customer satisfaction ratings, increased client retention, and grew market share by implementing process improvements.
  • Championed internal training initiatives that enhanced employee knowledge and skills essential for success.
  • Developed strategic and tactical marketing plans for the region.

Sales Representative

West Shore Home
09.2023 - 03.2025
  • Extensive experience and knowledge in residential construction sales, including specializing in bathroom renovations, roofing installations, and siding upgrades. Skilled in client consultations, project scoping, and guiding homeowners through the decision-making process.
  • Perfected tailored sales presentations to address client needs and drive conversions.
  • Consistently met or exceeded quotas.
  • Mentored junior sales staff on best practices in customer engagement and closing techniques.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional customer service.

Director of Marketing and Business Development

Mid-Atlantic Remodeling
04.2020 - 09.2023
  • Developed and executed comprehensive marketing strategies to enhance brand visibility.
  • Recruited and built a 25 person marketing team from scratch for both insurance and retail marketing, resulting in more than a 3 million dollar annual growth each year. Made custom training manuals for each branch of the company, specific and tailored to the business model with monthly and yearly goals.
  • Conducted and organized insurance field "blitzes" resulting in record daily profits and contract signings.
  • Trained each call center representative on insurance and retail knowledge, as well as rebuttals, to match our marketing strategies and company vision.
  • Analyzed market trends to identify growth opportunities and inform strategic decision-making.


DIRECTOR OF MARKETING

Summit Home Remodeling
08.2015 - 09.2020
  • Created and scaled an insurance and retail roofing department by developing strategic marketing initiatives and recruitment efforts. I led a 30 person team of marketing professionals, and trained them to successfully achieve annual KPIs and business objectives.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported generation goals.
  • Regularly presented marketing insights and recommendations to leadership, ensuring alignment with overall business objectives.

MARKETING MANAGER

Power Home Remodeling
03.2012 - 08.2015
  • Boosted brand awareness and generated leads.
  • Developed and implemented marketing strategies to use for canvassing and selling.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

Education

High School Diploma -

Westminster High School
05.2007

Skills

  • Team leadership and collaboration
  • Creative direction
  • Marketing plan development
  • Recruitment expertise
  • Relationship building
  • Sales experience
  • Digital marketing
  • Cost reduction
  • Hiring strategy management
  • Time management
  • Active listening

Timeline

REGIONAL MARKETING MANAGER

Potomac Custom Remodeling
03.2025 - Current

Sales Representative

West Shore Home
09.2023 - 03.2025

Director of Marketing and Business Development

Mid-Atlantic Remodeling
04.2020 - 09.2023

DIRECTOR OF MARKETING

Summit Home Remodeling
08.2015 - 09.2020

MARKETING MANAGER

Power Home Remodeling
03.2012 - 08.2015

High School Diploma -

Westminster High School

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