Melinda Torgersen

• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Developed innovative marketing and PR strategies.
• Aligned projects and daily activities with company vision, strategies and tactics.
• Designed and created campaign e-mail invitations, articles and marketing videos.
• Collaborated with production team to coordinate advertisements and promotions.
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Conducted market analysis and monitored competitive activity.
• Reported on press coverage recaps to determine areas for improvement.
• Coordinated and managed sponsorships and sponsorship activation.
• Attended several trade shows to preserve company relations with distributors, customers and media personnel.
• Created and managed social media campaigns to increase brand engagement.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Managed day-to-day business operations.
• Consulted with customers to assess needs and propose optimal solutions.
• Trained and motivated employees to perform daily business functions.
• Established foundational processes for business operations.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Evaluated suppliers to maintain cost controls and improve operations.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Trained and developed team members to build human capital.
• Conducted target market research to discover customer needs and analyze competitor trends.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
• Established, optimized and enforced business policies to maintain consistency across industry operations.
• Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
• Put together realistic budgets based upon costs and fees for successfully operating business.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Interacted well with customers to build connections and nurture relationships.
• Trained new employees on proper protocols and customer service standards.
• Trained and guided team members to maintain high productivity and performance.
• Assisted in recruiting, hiring and training of team members.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Implemented innovative programs to increase employee loyalty and reduce turnover.

• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Established and cultivated solid business relationships with new or existing customers.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Evaluated performance against goals and implemented appropriate development plans.
• Built relationships with customers and community to establish long-term business growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Resolved problems with customers to maintain relationships and increase return customer base.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Implemented systems and procedures to increase sales.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Worked with graphic designers and writers to establish theme and tone for content.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Continually maintained and improved company's reputation and positive image in markets served.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Wrote and distributed press releases to increase brand visibility.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
• Negotiated, facilitated, and managed real estate transactions.
• Communicated with clients to understand property needs and preferences.
• Maintained connections with clients to encourage repeat business and referrals.
• Advised clients on market conditions and property value for informed decision-making.
• Advertised client properties through websites, social media, and real estate guides.
• Presented purchase offers to sellers for consideration.
• Developed and maintained relationships with clients through networking, postcards, and cold calling.
• Marketed and sold property for clients by hosting open houses and advertising online and in print.
• Conducted comprehensive market analysis to identify opportunities for investors.
• Liaised between buyers and sellers to provide positive experiences for both parties.
• Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
• Wrote listings detailing and professionally highlighting property features to increase sales chances.
• Developed and presented proposals to clients to raise awareness of potential real estate investments.
• Reviewed and executed confidential documents, contracts and disclosures.
• Prepared and presented contracts and other legal documents to clients.
• Educated clients looking to sell or buy on current market conditions, legal requirements, pricing, and mortgages.
• Reviewed property listings, interviewed potential clients, accompanied clients to properties and effectively communicated condition of sales.
• Coordinated appointments to show tenants and buyers prospective homes.
• Conducted weekly open houses and provided feedback to sellers on potential buyers.
• Collaborated with mortgage companies to accurately determine loan and mortgage options for clients.
• Generated leads for sales and rental properties through cold calls and referrals.
• Followed-up escrow process, coordinated contingency removal of property inspection and maintained timely closing of escrow.
• Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.

Hosted a talk show interviewing the Oakland Raiders and opposing teams.

Styled and furnished properties for sale to enhance their attractiveness to potential buyers.