Melinda Villegas
La Habra,CA
Summary
Advertising operations professional with strong background in campaign management, digital advertising platforms, and data analysis. Consistently delivers results through collaboration, adaptability, and strategic thinking. Skilled in optimizing ad performance, troubleshooting issues, and ensuring smooth execution of advertising initiatives. Known for effective communication, problem-solving abilities, and proactive approach to achieving team goals.
Overview
25
25
years of professional experience
Work History
Digital Ad Operations Coordinator
MotorTrend Group
05.2000 - 03.2025
Position History:
Receptionist 2000 – 2001
Advertising Sales Assistant 2001-2005
Print Ad Operations Coordinator 2005-2010
Digital Ad Operations Coordinator 2010-2025
Responsibilities:
- Managed multiple campaigns, ensuring timely execution to ensure goals were met
- Develop and execute direct and programmatic (PG/PMP) campaigns across display, video, and mobile
- Troubleshoot / QA campaigns and tags to ensure the creative displayed correctly across MotorTrend properties
- Monitor and optimize performance metrics such as impressions, clicks, CTR, and KPIs
- Collaborate with internal teams (Sales, MPs, CMs, Analytics) to maximize campaign effectiveness
Social Media Coordinator
Dragonfly Media
01.2009 - 02.2010
Responsibilities:
- Managed multiple clients on various social media platforms like Facebook, Twitter, and Instagram
- Developed strong relationships with clients to understand their marketing needs
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
Education
Diploma -
Rancho Alamitos High School
Garden Grove, CA06.1991
Skills
- Google Ad Manager (DFP/DFA/AdX), Nativo, Airtory
- Proficient in Excel, Word, and PowerPoint
- Familiar with Flash, JavaScript, HTML5, and CSS
- Strong attention to detail and organization to ensure accurate campaign setup and troubleshooting
- Strong communication skills to better ensure theclient’s needs are met
- Analytical skills in performance data and identifying optimizations
- Self-starter and strong teamwork skills
- Ability to work under tight deadlines
- Sales support
- Mobile advertising
- Native advertising using Nativo
Timeline
Social Media Coordinator
Dragonfly Media
01.2009 - 02.2010
Digital Ad Operations Coordinator
MotorTrend Group
05.2000 - 03.2025
Diploma -
Rancho Alamitos High School
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