Summary
Overview
Work History
Education
Skills
Timeline
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Melinda Williams

Raleigh

Summary

Skilled sales professional with proven track record in territory management and client relations. Adept at driving growth, building strong partnerships, and delivering impactful results. Known for exceptional team collaboration and adaptability in fast-paced environments. Strong expertise in strategic planning, customer service, and market analysis.

Overview

18
18
years of professional experience

Work History

Commerical Territory Representative

NetApp
07.2012 - 07.2025
  • Assisted in managing customer accounts and ensuring satisfaction through effective communication.
  • Supported territory sales efforts by conducting market research and identifying potential clients.
  • Collaborated with team members to develop strategies for increasing territory sales performance.
  • Learned customer relationship management (CRM) software to track account activities and interactions.
  • Engaged in training sessions to enhance product knowledge and improve sales techniques.
  • Contributed to team meetings, sharing insights on customer feedback and competitive analysis.
  • Adapted quickly to changing priorities, demonstrating flexibility in addressing client needs and inquiries.
  • Mentored new sales representatives on company products and services, territory management strategies, and effective selling techniques.
  • Analyzed sales trends to identify areas of opportunity for growth within the territory.
  • Provided regular feedback to management regarding market conditions, competitive activity, customer needs, and opportunities for improvement.
  • Implemented strategic pricing strategies that optimized margins while remaining competitive in the marketplace.
  • Improved customer satisfaction by providing timely and accurate product information, quotes, and order processing.
  • Stayed informed on industry trends, emerging technologies, and competitor offerings to maintain a competitive edge in the market.
  • Proactively resolved account conflicts or escalations ensuring swift resolution of any challenges faced by customers.
  • Partnered with channel partners to expand distribution networks and increase overall reach within the territory.
  • Built relationships with customers and community to promote long term business growth.
  • Set and achieved company defined sales goals.
  • Negotiated prices, terms of sales and service agreements.
  • Met existing customers to review current services and expand sales opportunities.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Developed and maintained strong relationships with key accounts to drive sales growth.
  • Analyzed market trends to identify opportunities for product promotion and expansion.
  • Managed key accounts, fostering strong relationships that led to repeat business and referrals.
  • Drove sales growth through targeted prospecting efforts, leveraging both cold calling techniques and warm lead generation methods.
  • Provided ongoing support after closing deals by regularly checking in on clients, addressing any concerns, and offering additional products or services when needed.

Customer Service Representative

NetApp
06.2011 - 07.2012
  • Conducted cold calls to generate leads and establish client relationships.
  • Utilized CRM software to track interactions and manage follow-ups effectively.
  • Developed persuasive scripts to enhance engagement and improve call outcomes.
  • Collaborated with sales team to refine lead generation strategies and increase conversion rates.
  • Analyzed customer feedback to identify trends and optimize calling techniques.
  • Monitored performance metrics to evaluate effectiveness of outreach efforts and adjust tactics accordingly.
  • Implemented strategic improvements that enhanced overall efficiency of cold calling operations.
  • Increased client interest by consistently delivering persuasive cold call scripts tailored to individual prospects.
  • Achieved daily call quotas by diligently managing time and prioritizing tasks for maximum efficiency.
  • Maintained detailed records of calls, outcomes, and follow-up actions for accurate reporting and analysis purposes.
  • Reduced lead response times through prompt follow-up activities, increasing the likelihood of converting prospects into clients.

Sales Representative

Verizon Wireless
05.2007 - 12.2010
  • Executed targeted sales strategies to enhance product visibility and market penetration.
  • Trained and mentored new sales representatives on best practices and product knowledge.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Assist with merchandising and operational functions.

Education

Longwood University
Farmville, VA
01-2003

Southside Virginia Community College
Keysville, VA
01-1999

Skills

  • Goal oriented
  • Data-driven decision making
  • Operational planning
  • Product knowledge
  • Effective time management
  • Attention to detail
  • Problem-solving abilities
  • Effective multitasking
  • Skilled in organizational methods
  • Proficient in English

Timeline

Commerical Territory Representative

NetApp
07.2012 - 07.2025

Customer Service Representative

NetApp
06.2011 - 07.2012

Sales Representative

Verizon Wireless
05.2007 - 12.2010

Longwood University

Southside Virginia Community College

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Melinda Williams