Melinda Koski
Zionsville,IN
Summary
Accomplished communications and public affairs executive with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management, crisis communications and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
17
17
years of professional experience
Work History
Senior Vice President
FleishmanHillard
01.2022 - Current
- Assist clients by developing and implementing comprehensive communication strategies to achieve their goals and objectives.
- Create and implement internal and external communication plans to establish consistent and timely messaging.
- Develop and implement new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Monitor various industry trends, keeping current on latest changes and competition in industry.
- Build and strengthen relationships with members of media in order to promote positive coverage.
Senior Director of Communications & Public Affairs
USA Football
04.2017 - 03.2021
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Effectively led public affairs and engagement division, successfully advancing organization's crucial policies.
- Wrote content for press releases, website and social media campaigns, speeches, blogs, etc.
- Coordinated and directed public affairs and government relations activities to align with strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Led development of business operation processes and policies.
- Revamped operational plans to refocus staff and align processes with business objectives.
- Oversaw website copy and social media platforms.
- Developed and implemented short- and long-term communications strategies.
Vice President, Corporate Reputation & Crisis
Edelman
11.2015 - 04.2017
- Provided strategic guidance to clients regarding executive communications and positioning, ensuring optimal word choice, structure, readability, and eloquence while retaining intended meaning.
- Developed ideas and leads for new stories according to industry trends.
- Led crisis communications response for clients
- Facilitated media training for executive staff and spokespeople.
- Met with media and press personnel to schedule interviews and issue company statements.
Director of Communications
United States Senate
01.2011 - 11.2016
- Developed communications strategies to drive forward progress in public relations.
- Analyzed market data to inform strategic decisions.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Produced internal communications for to align and inform team members both at state and national level.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Officer
South African Consulate General
08.2006 - 10.2009
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Provided feedback to all departments on brand consistency in outbound communications.
- Developed innovative and targeted collateral to support overall branding objectives.
- Organized business delegations to and from South Africa.
- Managed branding campaigns and event marketing initiatives in print, video, and web.
Education
Master of Public Administration - Communications And Public Affairs
DePaul University
Chicago, IL05.2010
Bachelor of Arts - Political Science, International Studies
University of Wisconsin - Stevens Point
Stevens Point, WI12.2006
Skills
- Crisis Communications
- Public Affairs
- Media Relations
- Strategic Planning
- Internal Communications
- Executive Communications
- Corporate Presentations
- Strategic Partnership
- Public Speaking
- Speech Writing
- Committee Oversight
- Leadership and People Development
Timeline
Senior Vice President
FleishmanHillard
01.2022 - Current
Senior Director of Communications & Public Affairs
USA Football
04.2017 - 03.2021
Vice President, Corporate Reputation & Crisis
Edelman
11.2015 - 04.2017
Director of Communications
United States Senate
01.2011 - 11.2016
Marketing Officer
South African Consulate General
08.2006 - 10.2009
Master of Public Administration - Communications And Public Affairs
DePaul University
Bachelor of Arts - Political Science, International Studies
University of Wisconsin - Stevens Point