Meline Jonas
Los Angeles,CA
Summary
Dynamic Marketing/Project Manager with 8+ years of experience in the entertainment sector, specializing in product and digital sales. Proven track record of executing high-impact projects that boost customer engagement and retention for a leading streaming platform. Expertise in collaborating with cross-functional teams to develop successful outbound campaigns for third-party subscriptions across Video-On-Demand (VOD) and live programming. Committed to enhancing customer experiences through strategic insights into digital sales operations and promotional initiatives.
Overview
27
27
years of professional experience
Work History
AMAZON PRIME VIDEO
Prime Video Channels Marketing Manager
Culver City, CA
10.2023 - 02.2025
- Developed end-to-end campaign strategies and owned the execution of 400+ outbound campaigns/year for movies, series, price promotions, bundles, channel launches/rebrands, price increase emails, and live sports events on Prime Video Channels for Paramount+, MGM+, STARZ, Max, Apple TV+, AMC+, BritBox, PBS Masterpiece, Hallmark+, Crunchyroll, all other managed specialty channels, and Free Ad-Supported TV (FAST).
- Collaborated with partner managers to create ad hoc strategies and build push and email campaigns relevant to channels partners.
- Drove statistically significant impact for engagement, acquisition and title lifecycle campaigns, notable mentions include: NFL on Paramount+ for 2023 and 2024 season (Thanksgiving games, Christmas game, Wild Card, Divisional round, AFC Championships, and Super Bowl LVIII), March Madness (Paramount+ & Max), House of the Dragon Season 2 (Max), UEFA & Copa America key soccer matches and championships (ViX Premium), NBA on Bleacher Report (Max), Prime Day, Black Friday/Cyber Monday and Digital Week.
- Achieved +8% (2024),+16% (2023) growth in unique customer reach for PVC and contributed to surpassing leadership subscription goal.
- Developed real-time push notifications and emails for Free Ad-Supported TV, driving a 60% boost in News customer segment engagement for campaigns such as The Presidential Debates, Vice Presidential Debate, and Post-Election News Coverage.
- Executed data-driven targeting approaches to attract new subscribers, re-engage lapsed users, and drive growth in attach rates.
- Expanded collaborations with SVOD, TVOD, and FAST to maximize customer engagement and acquisition for third-party subscriptions.
- Leveraged retention tactics and customized targeting to mitigate churn and minimize opt-outs for subscription to Prime Video and Prime Video Channels.
- Programmed platform carousels in emails to tailor customer experiences.
- Partnered with the Prime Video Product team to address tooling issues and refine automation triggers.
- Managed collaboration with Paid Media and external teams to ensure campaign details were thoroughly executed.
- Created and executed A/B tests to analyze customer behavior and preferences.
AMAZON PRIME VIDEO
Program Manager (Contractor)
Culver City, CA
06.2022 - 10.2023
- Analyzed internal, external data, and ad buys to allocate programming support to 3rd party subscription content on storefront.
- Collaborated with the creative department to generate assets to allocate to Prime Video storefront merchandising, in-kind, and outbound campaigns.
- Coordinated with Amazon PR Marketing team in disseminating monthly PVC content highlights across media platforms.
- Examined key performance indicators and established benchmarks to track performance and drive improvements.
- Enhanced efficiency of workflows with internal and external teams for copy creation and campaign execution.
- Delivered presentations to leadership during weekly, monthly, and quarterly business reviews.
- Presented outbound strategies for go-to-market and Walk the Experience for key campaigns.
JONAS & DRISCOLL L.L.P.
Operations Manager
Torrance, CA
01.2012 - 01.2020
- Managed daily operations of prestigious law firm handling notable civil rights and criminal cases.
- Assessed CCTV recordings to compile and validate critical case evidence.
- Coordinated discovery, motion, hearing deadlines.
UNIVERSAL MUSIC GROUP
Director Business Analysis
Universal City, CA
01.2004 - 01.2005
- Directed internal IT team to build music data warehouse, enhancing analysis and reporting.
- Evaluated media impact on sales performance including radio, music videos, and television performances to guide marketing decisions.
- Conducted genre analysis for Target's music catalog titles to refine marketing strategies and competed in Category Captain opportunity.
- Supervised and provided training to interns and analysts on internal reporting tools.
UNIVERSAL MUSIC GROUP, UMVD
Manager Business Analysis
Universal City, CA
01.2002 - 01.2004
- Prepared business performance presentations for home office, mass accounts, specialty accounts, online retailers.
- Optimized sales outcomes through effective use of internal and Nielsen data in promotional strategies.
UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO
Assistant Category Manager
Universal City, CA
01.2002 - 12.2022
- Partnered cross-functionally with retail giants and internal departments for successful campaign execution.
- Analyzed purchasing patterns to guide tailored merchandising strategies.
UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO
Project Management Coordinator
Universal City, CA
01.1998 - 01.2022
- Directed category management processes and delivered detailed summaries to leadership.
- Created business review presentations for category managed accounts.
- Collaborated with IT to overcome data warehouse challenges.
Education
B.S. - Business Administration
PEPPERDINE UNIVERSITY
Skills
- Content strategy development and execution
- Data analysis
- Proficient in A/B Test Set-up & Evaluation
- Brand Awareness Management
- Data-Driven Storytelling
- Content Editorial Curation
- Designing Targeted Marketing Outreach
- Cross-functional Collaboration
- Product Launch Strategy
- Strategic Team Coordination
- Quality Management
- Utilizing Self-Service Tools
Professional Awards
- Day 1 Award for Customer Obsession, Q2 2024, AMAZON PRIME VIDEO
- TEK-olade for providing value to the Prime Video Channels Marketing Team, Q1 2023, TEK-systems
- 1st Place in Executive Negotiations Seminar, 2004, UNIVERSAL MUSIC & VIDEO DISTRIBUTION
- Star Performer Category Management, 2002, UNIVERSAL MUSIC & VIDEO DISTRIBUTION
Timeline
AMAZON PRIME VIDEO
Prime Video Channels Marketing Manager
10.2023 - 02.2025
AMAZON PRIME VIDEO
Program Manager (Contractor)
06.2022 - 10.2023
JONAS & DRISCOLL L.L.P.
Operations Manager
01.2012 - 01.2020
UNIVERSAL MUSIC GROUP
Director Business Analysis
01.2004 - 01.2005
UNIVERSAL MUSIC GROUP, UMVD
Manager Business Analysis
01.2002 - 01.2004
UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO
Assistant Category Manager
01.2002 - 12.2022
UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO
Project Management Coordinator
01.1998 - 01.2022
B.S. - Business Administration
PEPPERDINE UNIVERSITY
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