Melisa Rogers
Olney,MD
Summary
Dedicated marketing professional with more than 20 years of experience delivering exceptional integrated marketing campaigns, content and collateral based on established and innovative strategies. Skilled in working under pressure and adapting to new situations and challenges. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
31
31
years of professional experience
Work History
Senior Marketing Strategist
StudioNorth
06.2021 - 01.2024
- Crafted compelling B2B marketing strategies for a range of companies, assessing their marketing and business growth needs and digital communication requirements.
- Specialized in partnering with education industry-focused verticals within tech companies to enhance brand recognition, increase lead generation, develop messaging platforms and build integrated marketing campaigns targeting IT leads within the K-12 and Higher Education landscape.
- Collaborated with cross-functional teams to create consistent messaging and high-quality creative assets for use across all marketing channels for stronger brand identity for our clients.
- Built strong client and internal team relationships.
Director of Marketing
Center for Adoption Support and Education
04.2015 - 06.2021
- Was member of the organization's senior management team
- Boosted brand awareness by implementing targeted marketing campaigns and strengthening strategic partnerships
- Spearheaded digital marketing efforts, including a complete website redesign with the implementation of a CMS platform that drove significant growth in online traffic and conversions
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results
- Cultivated and grew email list, strengthening the organization's strongest outreach platform
- Oversaw all design, production, printing, publishing, distribution and marketing aspects of C.A.S.E.'s new, self-published workbook, Beneath the Mask: For Teen Adoptees
- Created year-long buzz around C.A.S.E.'s 20th Anniversary
Director, Marketing and Communications
Avendra, LLC
05.2013 - 02.2015
- Developed marketing strategy for and managed fulfillment of all BTB customer-facing communications to maximize customer engagement and retention
- Launched new content marketing strategy for myAvendra, overseeing and implementing editorial calendar, topic research and article writing
- Strengthened brand awareness through targeted email drip campaigns promoting the new customer and supplier web portal, myAvendra
- Oversaw Cvent's annual customer satisfaction survey and reported results to management
- Trained account managers on the functionality of myAvendra
- Created marketing materials to support their efforts to promote myAvendra.
Account Director, Corporate Education Partnerships
Discovery Communications, Inc.
01.2009 - 01.2013
- Primary day-to-day contact for multiple clients, supporting their programs while maintaining Discovery Education's business objectives
- Prepared creative briefs and identified measures of success for each initiative
- Developed integrated marketing campaigns to increase exposure for multiple partnership programs reaching out to the K-12 audience
- Prepared quarterly reports tracking all measures of success in line with partner objectives
- Implemented cross-platform marketing campaigns to increase brand exposure for the client while providing K-12 educators and students with high-quality free resources and valuable educational experiences
- Initiatives to engage students and educators included virtual field trips and live webinar events, customized microsites, interactive online widgets, school assembly events, sweepstakes and contests.
Director, Discovery Education Dealer Sales and Marketing
Discovery Communications, Inc.
01.2005 - 01.2009
- Responsible for $4.6M in revenue overseeing 300+ external reseller accounts and direct mail catalog efforts for Discovery Education's hard copy multimedia products.
Manager, Discovery Licensing Marketing and Creative
Discovery Communications, Inc.
01.2004 - 01.2005
- Liaison between licensing product managers, production teams, and vendors, preparing end caps, signage, and product packaging.
Manager, Discovery Education Direct Marketing
Discovery Communications, Inc.
01.2002 - 01.2004
- Oversaw and implemented all efforts for developing Discovery Education's K-12 hard copy catalogs
- Managed all efforts for developing NBC Universal's K-12 Education catalog on behalf of Discovery Education
- Determined strategy and implemented wide-ranging marketing efforts including robust email campaigns, online media banners, direct mail, trade ads and network on-air PSAs.
- Accomplished multiple tasks within established timeframes.
Manager, Discovery Commerce Direct Marketing
Discovery Communications, Inc.
01.1999 - 01.2002
- Responsible for $2.5M in revenue overseeing and implementing direct mail consumer catalog development, production, list segmentation, product photography shoots and marketing analysis
- Rolled out the first integrated Discovery Communications/Nature Company direct mail catalogs.
Manager, Direct Marketing
Joseph A. Bank Clothiers
04.1997 - 04.1999
- Responsible for all creative and print production aspects of developing six catalogs with annual circulation of 8mm; provided creative direction to all contracted agencies; coordinated and attend all photo shoots, provided direction at print press checks and color reviews
- Was integral in launching the company's ecommerce platform.
Illustrations Assistant, National Geographic Kids (previously WORLD) Magazine
National Geographic Society
07.1993 - 12.1996
- Responsible for all aspects of working with contracted and staff photographers.
Education
Bachelor of Arts -
West Virginia University
Morgantown, WVSkills
- WordPress CMS
- SharePoint
- Microsoft Teams
- Constant Contact
- SilverPop
- ExactTarget
- Give Cloud
- Google Analytics
core expertise
- Integrated Marketing Campaigns
- Brand Management
- Content Creation
- Digital Marketing and Email Marketing
- Project Management
- Client Relationship Building
- Cross-Department Collaboration
- External & Internal Communication
Accomplishments
- Completed MovieMaker Course, C.A.S.E. 2016
- Completed Business Writing Course, Avendra 2013
- Exceptional Contribution Award, Avendra 2013
- Steller Award, Discovery Education 2010
Timeline
Senior Marketing Strategist
StudioNorth
06.2021 - 01.2024
Director of Marketing
Center for Adoption Support and Education
04.2015 - 06.2021
Director, Marketing and Communications
Avendra, LLC
05.2013 - 02.2015
Account Director, Corporate Education Partnerships
Discovery Communications, Inc.
01.2009 - 01.2013
Director, Discovery Education Dealer Sales and Marketing
Discovery Communications, Inc.
01.2005 - 01.2009
Manager, Discovery Licensing Marketing and Creative
Discovery Communications, Inc.
01.2004 - 01.2005
Manager, Discovery Education Direct Marketing
Discovery Communications, Inc.
01.2002 - 01.2004
Manager, Discovery Commerce Direct Marketing
Discovery Communications, Inc.
01.1999 - 01.2002
Manager, Direct Marketing
Joseph A. Bank Clothiers
04.1997 - 04.1999
Illustrations Assistant, National Geographic Kids (previously WORLD) Magazine
National Geographic Society
07.1993 - 12.1996
Bachelor of Arts -
West Virginia University
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