Melisa Heitzman

I am the proud owner of Cedar Fitness, a thriving personal training business. I have a passion for building relationships and helping people reach their potential by empowering them to take control of their own health and well-being. I actively listen to clients and create workout solutions based on their individual needs and goals while providing ongoing accountability and support to ensure they succeed. I strive to make fitness a fun and rewarding experience!

• Grew business from zero to 30 sessions per week within 4 months
• Manage website and social media accounts to generate brand awareness
• Perform research and set pricing models according to current market trends
• Develop promotional campaigns and attend community networking events to drive lead generation
• Drive referrals by providing exemplary customer service and delivering client results
• Certifications: NSCA-CPT (2002-current), TRX, Kettlebells, CPR/AED/First Aid, currently enrolled in Precision Nutrition Certification

As a personal trainer and group exercise instructor my main goal is to educate members on various aspects of fitness and wellness in a safe and effective way. My goal is to provide high quality programming that is fun, challenging and personally rewarding.

Designed individualized fitness programs and provided daily accountability and support to my client base through text and video chat. 

• Implemented new sales strategy based on market research, leading to a 30% boost in sales within 3 months
• Awarded "Trainer of the Year" for outstanding client results and contributions to increasing gym revenue

• Consistently reached personal sales goals which positively impacted our team goals
• 4x "Trainer of the Month" award

• Successfully managed a diverse client base, building a reputation for delivering results and exceptional customer service across 30+ clients
• Set daily/weekly/monthly goals to reach monthly revenue goals
• Designed workout templates to optimize time spent programming

• Designed and implemented on-ice technical and tactical player and team development
• Managed the recruitment process, and mentored all student-athletes
• Coordinated all team travel, and hiring of assistant coaches
• Designed and implemented hockey specific strength and conditioning programs

• Collaborated with the head coach to plan and implement practice sessions and game strategies that foster a successful and positive team culture
• Contributed to the recruitment process by scouting and evaluating prospective players